U.S. Online Travel Agencies 2018: Market Sizing and Landscape

U.S. Online Travel Agencies 2018: Market Sizing and Landscape Published December 2018 Analysts: Alice Jong, Cathy Walsh

 

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Online travel agencies’ share of the U.S. travel market is projected to hold steady in 2018 at 19%, and hotels remain the biggest segment for OTAs. The battle between intermediaries and suppliers for online dominance remains fierce, and OTAs currently capture 38% of online bookings. Expedia and Booking.com maintain their grip on the OTA market, with a combined 92% share of OTA gross bookings. This report provides a high-level overview of the U.S. OTA landscape, including key players, segment and distribution analysis, and sizing projections through 2022. 

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Also available in the U.S. Online Travel Overview 2018 series:

  • Introduction
  • Size of the U.S. Online Travel Agency Market
    • Mobile
  • State of the Segments
  • Methodology
US $1,250 
CA $1,651 • £1,014 • €1,130
FREE for Open Access Subscribers
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