Online travel agencies’ share of the U.S. travel market is projected to hold steady in 2018 at 19%, and hotels remain the biggest segment for OTAs. The battle between intermediaries and suppliers for online dominance remains fierce, and OTAs currently capture 38% of online bookings. Expedia and Booking.com maintain their grip on the OTA market, with a combined 92% share of OTA gross bookings. This report provides a high-level overview of the U.S. OTA landscape, including key players, segment and distribution analysis, and sizing projections through 2022.
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