Expedia and Booking.com continue to dominate the U.S. online travel agency space, and the two are making deeper inroads into segments outside flights and hotels. The two segment leaders, along with other key players such as Google and TripAdvisor’s Viator, are actively targeting the travel activities market. Meanwhile, OTAs seek other ways to gain an edge, and are exploring voice, machine-learning and chat-based functionality. This report explores the most notable trends and stories that are currently impacting the U.S. OTA landscape.
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