Research Topics
Distribution and Marketing
Latest on Distribution and Marketing
Gain a competitive advantage with Phocuswright's vast library of research on the travel distribution landscape. Our market sizing, forecasting and expertise on intermediaries is the industry standard. Phocuswright's research is the most credible source for accurate, thorough data and projections over the next several years.
(1)/report_Evolution-of-Air-Distribution-Series.jpg)
ReportEvolution of Air Distribution (Series)
Published: September 2019
Shifting market dynamics and technological advances have fostered new opportunities in airline...
Report
(1)(2)/report_Evolution-of-Air-Distribution-Challenges-and-Future-Insights-Part-4.jpg)
ReportEvolution of Air Distribution: Challenges and Future Insights (Part 4)
Published: September 2019
IATA’s New Distribution Capability (NDC) and ONE Order initiatives hold significant long-term promise...
Report
(1)/report_Evolution-of-Air-Distribution-New-Distribution-and-Retailing-Models-Part-3.jpg)
ReportEvolution of Air Distribution: New Distribution and Retailing Models (Part 3)
Published: September 2019
Until recently, the distribution of airline products remained mostly in the hands of third parties...
Report
(1)(1)/report_Evolution-of-Air-Distribution-Industry-Segment-Perspectives-Part-2.jpg)
ReportEvolution of Air Distribution: Industry Segment Perspectives (Part 2)
Published: September 2019
Air travel distribution is a complex ecosystem of suppliers, aggregators, resellers and buyers,...
Report
(1)/report_Evolution-of-Air-Distribution-History-and-Background-Part-1.jpg)
ReportEvolution of Air Distribution: History and Background (Part 1)
Published: September 2019
Air distribution is a constantly changing story – a revolution that’s been 70 years in the making. The...
Report
(1)(1)/report_China-Online-Travel-2019-By-the-Numbers.jpg)
ReportChina Online Travel 2019: By the Numbers
Published: August 2019
China’s travel market is Asia’s biggest by a wide margin. At US$165 billion in 2018 travel bookings,...
Report
(1)(1)/article_Offer-Personalization-What-Variables-Set-the-Context.jpg)
ArticleOffer Personalization: What Variables Set the Context
Published: August 2019
Personalization continues to be increasingly important both to travelers and the travel companies...
Article
(1)(1)/article_Edge-Computing-Hype-or-the-Next-Big-Thing.jpg)
ArticleEdge Computing: Hype or the Next Big Thing?
Published: July 2019
The changing world of technology deployments started 50 years ago with a computer deployment reference...
Article
(1)/article_Why-Amazon-s-Flight-Launch-in-India-Doesn-t-Mean-That-Amazon-Is-the-Next-Big-Global-OTA.jpg)
ArticleWhy Amazon’s Flight Launch in India Doesn’t Mean That Amazon Is the Next Big Global OTA
Published: July 2019
Amazon launched flights in India in May 2019. Big news? Definitely. Amazon’s reentry into travel was...
Article
(1)/report_Global-Online-Travel-Overview-2019.jpg)
ReportGlobal Online Travel Overview 2019
Published: July 2019
Phocuswright’s Global Online Travel Overview 2019 provides and compares total and online travel gross...
Report