U.S. DMO Advertising Spending Trends: 2011-2015

Summary

Destination marketing organizations (DMOs) come in many stripes and sizes. Some have more of a business focus; others consumer. Some concentrate on specific towns or attractions, while others promote entire regions or countries. While every DMO operates with its own metrics and goals, in the end they are fully committed to promoting a particular destination. It is no surprise, therefore, that DMOs spend more on advertising (as a percentage of their operating budgets) than any other type of travel organization.