$995 USDAnalyst: Tom Powell, Douglas Quinby
The rise of the Internet has significantly disrupted the traditional means through which advertisers reach consumers. With popular new channels for planning and booking travel online, travel companies are battling it out to reach customers via the media and devices they spend the most time with. This report assesses the U.S. travel advertising marketplace, analyzing the trends, practices and allocations for travel industry spending from 2011-2015. Particular emphasis is given to online ad spend dynamics and strategies.