Analyst Tom Powell
U.S. DMO Advertising Spending Trends: 2011-2015Category: Destination & Activities Marketing Published: September 2014 Analysts: Tom Powell US $450
In their efforts to promote cities, regions or entire countries, destination marketing organizations (DMOs) spend more on advertising (as a percentage of their operating budgets) than any other type of...
Presentation: The Changing Tide of Travel Ad SpendCategory: Destination & Activities Marketing Published: August 2014 Analysts: Tom Powell, Lorraine Sileo
Presentation deck and audio recording of the August 6, 2014 webinar. Phocuswright analysts explore the digital disruptions in the U.S. travel advertising market.
The U.S. Travel Advertising Marketplace: Industry Sizing and Trends 2015Category: Destination & Activities Marketing Published: June 2014 Analysts: Tom Powell, Douglas Quinby US $995
The rise of the Internet has significantly disrupted the traditional means through which advertisers reach consumers. With popular new channels for planning and booking travel online, travel companies...