Analyst
Tom Powell
![U.S. DMO Advertising Spending Trends: 2011-2015 U.S. DMO Advertising Spending Trends: 2011-2015](/uploadedImages/Products/Images_2016_and_Beyond/destination-activities-marketing.png?n=66)
U.S. DMO Advertising Spending Trends: 2011-2015
Category: Destination & Activities Marketing Published: September 2014 Analysts: Tom Powell US $450In their efforts to promote cities, regions or entire countries, destination marketing organizations (DMOs) spend more on advertising (as a percentage of their operating budgets) than any other type of...
![Presentation: The Changing Tide of Travel Ad Spend Presentation: The Changing Tide of Travel Ad Spend](/uploadedImages/Products/Images_2016_and_Beyond/destination-activities-marketing.png?n=503)
Presentation: The Changing Tide of Travel Ad Spend
Category: Destination & Activities Marketing Published: August 2014 Analysts: Tom Powell, Lorraine SileoPresentation deck and audio recording of the August 6, 2014 webinar. Phocuswright analysts explore the digital disruptions in the U.S. travel advertising market.
![The U.S. Travel Advertising Marketplace: Industry Sizing and Trends 2015 The U.S. Travel Advertising Marketplace: Industry Sizing and Trends 2015](/uploadedImages/Products/Images_2016_and_Beyond/destination-activities-marketing.png?n=8704)
The U.S. Travel Advertising Marketplace: Industry Sizing and Trends 2015
Category: Destination & Activities Marketing Published: June 2014 Analysts: Tom Powell, Douglas Quinby US $995The rise of the Internet has significantly disrupted the traditional means through which advertisers reach consumers. With popular new channels for planning and booking travel online, travel companies...