U.S. Consumer Travel Report Sixth Edition

U.S. Consumer Travel Report Sixth Edition Published May 2014 Analysts: Marcello Gasdia, Colie Hoffman


US $1,495 
CA $2,011 • £1,167 • €1,338
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Over the past three years, the U.S. has slowly but steadily climbed its way out of the economic crevasse produced by the Great Recession. Consumer travel, however – rather than slipstreaming behind the overall economy – has taken a distinctly different course. From 2010-2012, many U.S. consumers, financially battered from the recession, directed their spend on needs rather than wants: reclaiming careers, repaying debt and rebuilding savings. As a result, leisure travel stagnated with nearly four in 10 travelers skipping vacations in 2010, 2011 and 2012.

Purchase the report and receive the audio recording and presentation deck from the May 13, 2014 webinar, The U.S. Leisure Traveler: A Long Awaited Return

Phocuswright's U.S. Consumer Travel Report Sixth Edition provides a longitudinal and demographic analysis into consumer leisure travel behavior, including key metrics such as travel incidence, trip frequency and duration; travel products including air, lodging, car rental and cruise; and more. Additionally, from researching destinations to shopping and booking, this report navigates the trip planning process, exposing key shifts in the types of devices, websites and online functionality travelers use each step of the way.

Key topics include:

  • A complete analysis of the consumer travel search-shop-buy process, including sources of information and types of websites used
  • Booking trends for major travel products, including air and hotel
  • Trip motivation and information sources used in destination research
  • Mobile shopping and booking trends and use of online features during the trip planning process
Understand and leverage the key trends that are driving the behavior of today's travelers – purchase now.

  • Introduction
    • Overview
    • Methodology
    • Research Highlights
      • The year we’ve been waiting for…
      • Boomers finally travel again
      • Still room for improvement
      • Renters on the rise
      • Mobile taxi-hailing and ride-sharing strong among frequent travelers
      • Search and OTAs lose share as meta and review sites gain
      • Review sites rally
      • Video now essential for travel marketers
      • Mobile shopping and booking climbing – gradually
      • More travelers look to social networks while planning trips
  • General Travel Behavior
  • Leisure Travel Incidence
  • Quick Stats
    • Trip Frequency and Duration
      • Quick Stats
    • Annual Household Travel Expenditure
      • Quick Stats
      • Quick Stats
      • Travel Party Composition
      • International Travel
    • Travel Intentions
    • Quick Stat
  • What Travelers Buy
    • Air and Lodging
    • Quick Stats
    • Other Travel Components
      • Quick Stats
      • 2014 Purchase Intentions
  • Choosing Where to Go
    • Quick Stats
  • Shopping
    • Quick Stats
  • Booking
    • Quick Stats
    • Air and Lodging
    • Mobile Booking
  • Demographics

Phocuswright fielded an online consumer survey between February 28 and March 6, 2014 through Global Market Insite, Inc. targeting the general U.S. adult population who has Internet access and travels for leisure.

To qualify for participation in the study, respondents had to indicate they had taken at least one leisure trip at least 75 miles from home in the past 12 months that included paid lodging and/or air travel. An additional screener required consumers to have played an active role in planning their leisure trips.

Respondents who qualified are referred to as “U.S. travelers.” The term “lodging” is used in this report to refer to the broad range of paid accommodations, including hotels, other nightly priced lodging products, timeshares and vacation rentals.

Phocuswright received 1,850 qualified responses, and the weighted respondent pool can be projected with confidence to the U.S. adult population with Internet access. A total of 4,138 respondents were surveyed to obtain baseline metrics about travelers and nontravelers within the general online population. The error interval for analysis of the U.S. traveler population is ±2.3% at a 95% confidence level.

Based on data from the U.S. Census Bureau and Pew Research Center, Phocuswright projects the number of U.S. adults with Internet access who took at least one leisure trip (as previously defined) in 2013 to be 127 million people (see Figures 1 and 2). These travelers represent 54% of the total U.S. adult population. The additional requirement for respondents to have played an active role in travel planning further tightens the study’s focus, as 19% of travelers were consequently disqualified. Phocuswright’s U.S. Consumer Travel Report Sixth Edition examines travelers who played an active role in planning their trips.

US $1,495 
CA $2,011 • £1,167 • €1,338
FREE for Open Access Subscribers
Add to Cart