U.S. Consumer Travel Report Sixth Edition
Over the past three years, the U.S. has slowly but steadily climbed its way out of the economic crevasse produced by the Great Recession. Consumer travel, however – rather than slipstreaming behind the overall economy – has taken a distinctly different course. From 2010-2012, many U.S. consumers, financially battered from the recession, directed their spend on needs rather than wants: reclaiming careers, repaying debt and rebuilding savings. As a result, leisure travel stagnated with nearly four in 10 travelers skipping vacations in 2010, 2011 and 2012.
FREE WEBINAR RECORDING AND DECK WITH REPORT PURCHASE
Purchase the report and receive the audio recording and presentation deck from the May 13, 2014 webinar, The U.S. Leisure Traveler: A Long Awaited Return
Phocuswright's U.S. Consumer Travel Report Sixth Edition provides a longitudinal and demographic analysis into consumer leisure travel behavior, including key metrics such as travel incidence, trip frequency and duration; travel products including air, lodging, car rental and cruise; and more. Additionally, from researching destinations to shopping and booking, this report navigates the trip planning process, exposing key shifts in the types of devices, websites and online functionality travelers use each step of the way.
Key topics include:
- A complete analysis of the consumer travel search-shop-buy process, including sources of information and types of websites used
- Booking trends for major travel products, including air and hotel
- Trip motivation and information sources used in destination research
- Mobile shopping and booking trends and use of online features during the trip planning process
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