Travel Technology and the U.S. Business Traveler
In their always-on personal lives, business travelers are used to high connectivity and convenience and they now expect that same ease-of-use during their work travels. The industry has made great leaps in a short amount of time to provide business travelers with better tools and an improved user experience. With almost 60% of business travelers owning three mobile devices, companies must understand exactly how this group of travelers uses their mobile devices, both for work and play, so that they can focus on making the best use of their limited investment dollars.
Phocuswright's Traveler Technology and the U.S. Business Traveler offers travel managers, suppliers and intermediaries key insights into business traveler behavior in relation to mobile devices particularly smartphones. The report delves into general behavior, such as device adoption, future purchase intentions, travel activity and participation in social media, as well as behavior specific to business travel.
Key topics include:
- Mobile use and adoption among business travelers by demographic, including adoption of wearables
- Multi-device ownership and usage by demographic
- Mobile payment trends and privacy sentiment among U.S. business travelers
- Mobile travel planning trends
- Searching and booking on apps vs mobile
- Social media among business travelers – which platform is most popular and what they post
Purchase Traveler Technology and the U.S. Business Traveler for insight into how U.S. business travelers use their mobile devices.
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