Research Topics
Air
Latest on Air
Phocuswright provides airlines, distributors and partners a complete sizing and analysis on the global airline segment, including bookings, distribution trends, OTA versus supplier dynamics and projections, to analyses of the evolving tech around NDC, regional legislation and connectivity.

ArticleeVTOLs in Travel: Viable Addition or Flights of Fancy?
Published: June 2023
Electric Vertical Takeoff and Landing aircraft – “eVTOLs” – offer the promise of next-generation air...
Article

ReportThe Outlook for Travel Experiences 2019–2029
Published: February 2026
The Outlook for Travel Experiences 2019–2029, produced jointly by Phocuswright and Arival, sizes and...
Report

ReportBudgets, Barriers and the Race to Agentic AI
Published: January 2026
Based on a global survey of senior travel executives, this research examines where gen AI and agentic...
Report

ReportTravel Innovation and Technology Trends 2026
Published: February 2026
Phocuswright’s Travel Innovation and Technology Trends 2026 aims to provide an in-depth overview of...
Report

ReportSoutheast Asia Travel Market Essentials 2025
Published: November 2025
This publication provides access to critical, top-level takeaways of for the Southeast Asia travel...
Report

ReportPlaying Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?
Published: December 2025
Phocuswright’s Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray? is...
Report

ReportJapan Travel Market Essentials 2025
Published: November 2025
This publication provides access to critical, top-level takeaways of for the Japan travel market,...
Report
.jpg?n=1574&tr=w-337%2Ch-257%2Cfo-auto)
ReportLatin America Travel Market Report 2025
Published: October 2025
The Latin America travel market includes several key country markets: Mexico, Brazil, Colombia, Chile...
Report

ReportGetting With the Program: Membership, Usage and Perceptions of Travel Loyalty Schemes
Published: January 2026
Phocuswright’s Getting With the Program: Membership, Usage and Perceptions of Value for Travel Loyalty...
Report

ReportTravel Loyalty in 2026: What Consumers Want, What Brands Deliver
Published: January 2026
In this report series:Beyond Points: Rethinking Loyalty and Brand Consistency in TravelPlaying...
Report