Analyst Peter O'Connor

Peter O'Connor

Senior Market Analyst, EuropePeter O'Connor

Paris France

Dr. O'Connor is a senior market analyst with Phocuswright and co-author of its annual European Online Travel Overview. He is a chaired professor of digital disruption at ESSEC Business School, France, where he also serves as academic director of the specialized courses in hospitality management. Peter's research, teaching and consulting interests focus on distribution, e-commerce and electronic marketing in hospitality and tourism. In addition to authoring three leading textbooks, Peter has published articles in leading academic journals including the Harvard Business Review and the Journal of Marketing, as well as countless articles in both the academic and trade press. In 2015, he launched Coursera's first MOOC (Massive Online Open Course) on hotel distribution and online marketing, which currently has over 12,000 active learners.

Peter's insights and understanding of technology and distribution issues in the European hospitality industry have made him a sought-after speaker and panelist at major industry events. His writings on travel innovation are insightful and highly regarded within the industry. He is regularly quoted in the international press and consulted by investment and consulting companies on developments in the online travel arena. A frequent traveler, he now lives in Paris with his wife and three children.

Areas of Research
Peter's understanding of the European hospitality industry and technology place him in a prime position to analyze the U.K. and France markets for Phocuswright. His writings on travel innovation are insightful and highly regarded within the industry.

Travel Research From Peter O'Connor

Europe Travel Market Report 2026

Europe Travel Market Report 2026

Category: Market Overview & Sizing Published: June 2026 Analysts: Ralph Merten, Cathy Walsh, Dirk Rogl, Fabian Gonzalez, Peter O'Connor, Stanislas Feminier US $2,295

This report series features six key markets in the Europe travel market: France, Germany, Italy, Scandinavia, Spain and the U.K. Collectively, the series provides comprehensive market sizing and...

France Travel Market Essentials 2026

France Travel Market Essentials 2026

Category: Market Overview & Sizing Published: June 2026 Analysts: Peter O'Connor US $595

This publication provides access to critical, top-level takeaways of the France travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis...

Asia Pacific Travel Market Report 2026

Asia Pacific Travel Market Report 2026

Category: Market Overview & Sizing Published: May 2026 Analysts: Coney Dongre, Gary Bowerman, Peter O'Connor, Norio Shikata US $2,295

This report series features 12 markets comprise the Asia Pacific travel market: Australia-New Zealand, China, India, Japan, Northeast Asia (including Hong Kong, Macau, South Korea and Taiwan) and...

Asia Pacific Travel Market Report 2025

Asia Pacific Travel Market Report 2025

Category: Market Overview & Sizing Published: December 2025 Analysts: Coney Dongre, Gary Bowerman, Peter O'Connor, Norio Shikata US $2,295

This report series features 12 markets comprise the Asia Pacific travel market: Australia-New Zealand, China, India, Japan, Northeast Asia (including Hong Kong, Macau, South Korea and Taiwan) and...

Australia-New Zealand Travel Market Brief 2025

Australia-New Zealand Travel Market Brief 2025

Category: Market Overview & Sizing Published: August 2025 Analysts: Peter O'Connor US $395

This publication provides access to critical, top-level takeaways of for the Australia-New Zealand travel market, including (but not limited to) datapoints on market sizing and projections, distribution...

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