Analyst Norm Rose

Norm Rose

Senior Technology and Corporate Market AnalystNorm Rose

San Francisco, California United States

For nearly two decades, Norm has been an analyst and consultant focused on emerging technologies and how they impact business practices in the travel industry. He has an extensive background in online, corporate, hospitality and leisure travel-related technology. Norm is renowned for his travel technology expertise, particularly his analysis of the impact of emerging trends such as mobile and social media. Norm leads Travel Tech Consulting, Inc., a firm that partners with Phocuswright to provide technology consulting to travel companies. Founded in 1995, Travel Tech Consulting specializes in developing e-commerce and procurement strategies for all types of travel related technology. This includes deep knowledge of technologies used for reservations, distribution, and marketing. Norm has been an analyst with Phocuswright since 1999 and is the author of numerous publications and articles including Phocuswright’s Mobile: The Next Platform for Travel and Phocuswright and Travel Tech Consulting’s Corporate Travel Technology Today and Tomorrow. From 1982-1988, he held sales and marketing management positions at United Airlines and from 1989 to 1995, Norm was corporate travel manager for Sun Microsystems. At Sun, he worked with a number of third-party developers creating software for the business travel market. This included early prototypes of self-booking tools and expense management systems. Norm holds a B.S. in marketing from the University of Maryland.

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Areas of Research
Norm Rose is globally renowned expert in travel technology and distribution. He is a leading voice on mobile technology and innovation as well as travel distribution channels. Norm is an integral part of Phocuswright's annual Travel Innovation Summit.

Travel Research From Norm Rose

The Future of Travel Expense Processing

The Future of Travel Expense Processing

Category: Business Travel Published: February 2015 Analysts: Norm Rose US $250

Imagine a day when filing expense reports is a thing of the past. Despite advances in expense management systems, we have not yet arrived at this frictionless environment - but how far away is this...

Intelligent Travel Assistants: When Will True Intelligence Arrive?

Intelligent Travel Assistants: When Will True Intelligence Arrive?

Category: Technology Innovation Published: August 2014 Analysts: Norm Rose US $250

The concept of a computer-generated intelligent assistant has been around for decades. While today's intelligent assistants still lack true artificial intelligence (AI), these capabilities are being...

NDC Update: A Radical Change to Travel Distribution?

NDC Update: A Radical Change to Travel Distribution?

Category: Technology Innovation Published: May 2014 Analysts: Norm Rose US $350

IATA's New Distribution Capability (NDC) has significant implications for travel distribution, which could profoundly affect airlines, global distribution systems (GDSs), travel management companies...

The Open Booking Effect and Its Impact on Corporate Travel

The Open Booking Effect and Its Impact on Corporate Travel

Category: Business Travel Published: April 2014 Analysts: Bob Offutt, Norm Rose US $350

Managed travel 2.0 – or open booking – allows corporate travelers to book through any channel as long as they meet certain budget and policy criteria. This Analysis examines its pros and cons and...

Door-to-Door Travel and Multimodal Search: Finding and Booking a Complete Trip

Door-to-Door Travel and Multimodal Search: Finding and Booking a Complete Trip

Category: Social & Search Published: April 2014 Analysts: Norm Rose US $350

As many travelers know - especially frequent business travelers - air, hotel and car rarely encompass the whole trip. Transportation to and from the airport, for example, can be costly and confusing,...

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