Ms. Sileo launched the research division of Phocuswright Inc. in 1998. She pioneered online travel metrics adopted as the industry standard for segmentation, sizing, forecasting, analysis and consumer planning behavior. Lorraine is quoted frequently in consumer and trade media including The New York Times and The Wall Street Journal and has authored numerous publications including Phocuswright's U.S. Online Travel Overview. Lorraine was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer digital marketplace for various publications and media companies for over 20 years.
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Areas of Research
Lorraine's extensive background and understanding of travel trends give her an ideal vantage point from which to forecast the financial and operational direction of the travel industry. Lorraine is a frequent speaker on performance trends and growth of U.S. and global travel markets.
U.S. Online Travel Overview Eleventh Edition: Hotels & Lodging
Category: Market Overview & Sizing Published: November 2011 Analysts: Carroll Rheem, Douglas Quinby, Lorraine SileoPhocuswright's U.S. Online Travel Overview Eleventh Edition: Hotels & Lodging provides an in-depth look at the current state of the U.S. hotel market and projects future performance, with market sizing...
U.S. Online Travel Overview Eleventh Edition: Online Travel Agencies
Category: Market Overview & Sizing Published: November 2011 Analysts: Carroll Rheem, Douglas Quinby, Lorraine SileoPhocuswright's U.S. Online Travel Overview Eleventh Edition: Online Travel Agencies provides an in-depth look at the current state of the U.S. online travel agency (OTA) market and projects future...
U.S. Online Travel Overview Eleventh Edition
Category: Market Overview & Sizing Published: November 2011 Analysts: Douglas Quinby, Carroll Rheem, Mary Pat Sullivan, Cathy Walsh, Ivan Bekkers, Chetan Kapoor, Lorraine SileoPhocuswright has followed the evolution of online travel purchasing from its inception. Phocuswright’s U.S. Online Travel Overview Eleventh Edition is the industry standard for sizing and forecasting,...
Global Online Travel Overview Second Edition Electronic Market Data Sheet
Category: Market Overview & Sizing Published: August 2011 Analysts: Lorraine Sileo, Deepak JainHere are the hard facts about the global travel market in easy-to-use tables.
Latin American Online Travel Overview
Category: Market Overview & Sizing Published: April 2011 Analysts: David Juman, Patricia Rasore, Lorraine Sileo US $1,095While Latin America has a smaller travel market than others around the world, it holds enormous potential for both global and regional travel companies. Phocuswright's first Latin American Online Travel...