U.S. Online Travel Overview Eleventh Edition: Online Travel Agencies

Summary

Phocuswright's U.S. Online Travel Overview Eleventh Edition: Online Travel Agencies provides an in-depth look at the current state of the U.S. online travel agency (OTA) market and projects future performance, with market sizing and forecasting through 2013. The report reviews online travel trends, innovations and data crucial to understanding the dynamics of the OTA channel. Topics include market share among the major players, online agencies versus supplier websites, international trends and more.

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Carroll Rheem, Phocuswright's director, research:


OTAs achieved strong results in 2010 as a modest economic recovery encouraged travelers to hit the road again. The category achieved double-digit growth and each of the major players raked in more bookings. Many of the conditions that characterized 2010 remain in place in 2011, including positive but meager progress for the U.S. economy and lackluster consumer confidence. But combine these soft market trends with higher fares and hotel rates fueled by the corporate comeback and the resulting dynamics are weakening OTAs' market position in 2011 and beyond.

U.S. Travel Market Overview

To put the OTA-specific trends in perspective, this report includes a comprehensive overview of the total U.S. travel market. The robust "Overview" chapter includes market sizing and projections for the U.S. travel market through 2013, including breakouts for key online and offline distribution channels and all major travel segments.

Purchase Phocuswright's U.S. Online Travel Overview Eleventh Edition: Online Travel Agencies to understand the complex dynamics and future outlook of the U.S. OTA market.

Get a complete view of the U.S. online travel market with the full report, Phocuswright's U.S. Online Travel Overview Eleventh Edition.

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