Ms. Sileo launched the research division of Phocuswright Inc. in 1998. She pioneered online travel metrics adopted as the industry standard for segmentation, sizing, forecasting, analysis and consumer planning behavior. Lorraine is quoted frequently in consumer and trade media and has authored numerous publications including Phocuswright's U.S. Online Travel Overview. Lorraine is an advisory board member for Penn State School of Hospitality Management and was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer digital marketplace for various publications and media companies for over 25 years.
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Areas of Research
Lorraine's extensive background and understanding of travel trends give her an ideal vantage point from which to forecast the financial and operational direction of the travel industry. Lorraine is a frequent speaker on performance trends and growth of U.S. and global travel markets.
Global Online Travel Overview Third Edition Market Sheet
Category: Market Overview & Sizing Published: July 2014 Analysts: Deepak Jain, David Juman, Lorraine SileoWhile online travel transactions were once completely dominated by the more mature markets of the U.S. and Europe, today travelers all across the globe routinely book their trips online. Yet despite the...
Global Online Travel Overview Third Edition
Category: Market Overview & Sizing Published: July 2014 Analysts: David Juman, Lorraine Sileo US $995While online travel transactions were once completely dominated by the more mature markets of the U.S. and Europe, today travelers all across the globe routinely book their trips online. Yet despite the...
Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013
Category: Destination & Activities Marketing Published: February 2014 Analysts: Marcello Gasdia, John DiStefano, Lorraine Sileo US $995During trip planning, travelers are influenced by a complex interplay of channels, websites and devices. While traditional points of influence, such as brick-and-mortar outlets, still hold sway, online...
U.S. Online Travel Overview Thirteenth Edition: Hotels & Lodging
Category: Market Overview & Sizing Published: December 2013 Analysts: Maggie Rauch, Lorraine SileoU.S. hotels continued to outshine the industry as a whole in 2012. Increased marketing spend by suppliers and online travel agencies, the availability of vast and appealing content, and high mobile...
U.S. Online Travel Overview Thirteenth Edition
Category: Consumer Trends Published: November 2013 Analysts: Douglas Quinby, Mary Pat Sullivan, Lorraine Sileo, Maggie RauchAfter back-to-back years at or near double-digit growth, the U.S. travel market hit a plateau in 2012 and is projected to climb, though slowly, in 2013. Economic uncertainty in the next few years will...
