Ms. Sileo launched the research division of Phocuswright Inc. in 1998. She pioneered online travel metrics adopted as the industry standard for segmentation, sizing, forecasting, analysis and consumer planning behavior. Lorraine is quoted frequently in consumer and trade media and has authored numerous publications including Phocuswright's U.S. Online Travel Overview. Lorraine is an advisory board member for Penn State School of Hospitality Management and was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer digital marketplace for various publications and media companies for over 25 years.
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Areas of Research
Lorraine's extensive background and understanding of travel trends give her an ideal vantage point from which to forecast the financial and operational direction of the travel industry. Lorraine is a frequent speaker on performance trends and growth of U.S. and global travel markets.
U.S. Online Travel Overview Thirteenth Edition
Category: Consumer Trends Published: November 2013 Analysts: Douglas Quinby, Mary Pat Sullivan, Lorraine Sileo, Maggie RauchAfter back-to-back years at or near double-digit growth, the U.S. travel market hit a plateau in 2012 and is projected to climb, though slowly, in 2013. Economic uncertainty in the next few years will...
Payment Unsettled: Cost Opportunity and Disruption in Travel's Complex Payment Landscape
Category: Market Overview & Sizing Published: October 2013 Analysts: Douglas Quinby, Michael Gerra, Caryn Smith, Ivan Bekkers, Chetan Kapoor, Lorraine Sileo, Maggie Rauch US $695Once the traveler’s wallet is out, an efficient, effective payment experience – or lack of one – can make the difference between winning and losing a sale. New technology and heightened consumer...
Presentation: Passion for Powder: Understanding the U.S. Ski Traveler
Category: Consumer Trends Published: October 2013 Analysts: Douglas Quinby, Lorraine SileoLearn about U.S. skiers and ski travelers with this October 4, 2013 Phocuswright webinar deck and recording. Phocuswright analysts explore the demographics, attitudes and behaviors of this unique travel...
Presentation: Phocuswright and the Future of Travel Distribution: Innovation and Technology Trends 2013
Category: Technology Innovation Published: May 2013 Analysts: Bob Offutt, Lorraine SileoMay 16, 2013 webinar recording and presentation deck: Bob Offutt outlines the top 10 technology and innovation trends impacting the travel industry.
Presentation: Making Sense of Mixed Signals: Key U.S. Traveler Insights (SPONSORED: Tealeaf)
Category: Consumer Trends Published: April 2013 Analysts: Lorraine Sileo US $149This April 30, 2013 webinar — sponsored by Tealeaf, an IBM Company — provides rich insight into the status of consumer travel in the U.S.