Having followed and been engaged with the digital shift of the European travel industry since 1999, Mr. Rogl has deep insights into Europe’s travel distribution and travel technology landscape. He is passionate about identifying the latest trends and challenges within the global travel industry and in his role at Phocuswright, Dirk applies the same passion to Europe's colorful travel marketplace.
Dirk was deputy editor-in-chief of the German travel trade magazine fvw and has moderated numerous travel events. Until 2016, he was chief communications officer at Unister Group in Leipzig. In 2017, Dirk founded Rogl.de, a consulting agency focused on strategic communication.
Europe Travel Market Report 2025
Category: Market Overview & Sizing Published: April 2025 Analysts: Ralph Merten, Cathy Walsh, Friederike Winkowski, Dirk Rogl, Fabian Gonzalez, Peter O'Connor, Stanislas Feminier US $2,295This report series features six key markets in the Europe travel market: France, Germany, Italy, Scandinavia, Spain and the U.K. Collectively, the series provides comprehensive market sizing and...
Europe Travel Market Report 2023-2027
Category: Market Overview & Sizing Published: May 2024 Analysts: Ralph Merten, Cathy Walsh, Dirk Rogl, Fabian Gonzalez, Karen Burka, Peter O'Connor, Stanislas Feminier US $2,495Travel demand remained strong as ever for the European market in 2023. Achieving an impressive 20% year-over-year growth, the market surpassed 2019 gross bookings. However, persistent inflation and...
U.K. Travel Market Report 2023-2027
Category: Market Overview & Sizing Published: March 2024 Analysts: Dirk Rogl, Cathy Walsh US $795In 2023, the U.K. travel market experienced significant growth, with gross bookings increasing 19%, driven by robust expansion in online bookings, mobile transactions, and key sectors like airlines and...
U.K. Travel Market Report 2022-2026
Category: Market Overview & Sizing Published: May 2023 Analysts: Dirk Rogl, Cathy Walsh US $795The U.K. continued its post-COVID recovery in 2022, with the reopening of international borders. The market exhibited phenomenal 127% year-over-year growth, due in tandem to a travel-hungry populace and...
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U.K. Online Travel 2019: Key Developments
Category: Market Overview & Sizing Published: October 2019 Analysts: Dirk Rogl, David Juman, Cathy WalshContinuing uncertainty regarding Brexit has forced many U.K.-based travel companies – most notably airlines and tour operators – to devote resources to preparing for the worst-case scenario. Despite the...