Having followed and been engaged with the digital shift of the European travel industry since 1999, Mr. Rogl has deep insights into Europe’s travel distribution and travel technology landscape. He is passionate about identifying the latest trends and challenges within the global travel industry and in his role at Phocuswright, Dirk applies the same passion to Europe's colorful travel marketplace.
Dirk was deputy editor-in-chief of the German travel trade magazine fvw and has moderated numerous travel events. Until 2016, he was chief communications officer at Unister Group in Leipzig. In 2017, Dirk founded Rogl.de, a consulting agency focused on strategic communication.
U.K. Online Travel Overview 2018
Category: Market Overview & Sizing Published: November 2018 Analysts: Dirk Rogl, David Juman, Cathy Walsh US $795Though the U.K. hovers on the brink of withdrawal from the European Union (i.e., Brexit), the country maintains a leading role in the European travel market. Within Europe, the U.K. is the...
U.K. Online Travel Overview Thirteenth Edition
Category: Market Overview & Sizing Published: December 2017 Analysts: Dirk Rogl, David Juman, Cathy Walsh US $795Despite political uncertainty, a weak British pound and ongoing safety fears, the U.K. travel industry has proven resilient. While Brexit continues to cast doubt over the country’s political and trade...
Direct Connect in Europe: Airline Retail on the Edge
Category: Technology Innovation Published: September 2017 Analysts: Dirk RoglFor nearly two years, the Lufthansa Group was alone in Europe in its efforts to establish direct connect as a new standard in airline distribution. Finally, the New Distribution Capability (NDC) seems...