Having followed and been engaged with the digital shift of the European travel industry since 1999, Mr. Rogl has deep insights into Europe’s travel distribution and travel technology landscape. He is passionate about identifying the latest trends and challenges within the global travel industry and in his role at Phocuswright, Dirk applies the same passion to Europe's colorful travel marketplace.
Dirk was deputy editor-in-chief of the German travel trade magazine fvw and has moderated numerous travel events. Until 2016, he was chief communications officer at Unister Group in Leipzig. In 2017, Dirk founded Rogl.de, a consulting agency focused on strategic communication.
Niche No More: European Short-Term Rentals
Category: Market Overview & Sizing Published: April 2022 Analysts: Charuta Fadnis, Ralph Merten, Dirk Rogl, Fabian Gonzalez, Peter O'Connor, Stanislas Feminier US $695Short-term rentals (STRs) have experienced a renewed interest among users and hosts alike. Despite the pandemic’s dampening impact on hospitality, many travelers considered a short-term rental for their...
U.K. Travel Market Report 2021-2025
Category: Market Overview & Sizing Published: February 2022 Analysts: Dirk Rogl, Karen Burka US $795The U.K. travel market has experienced several tumultuous years, as virus variants and travel restrictions have made the recovery challenging and rocky at times. Despite the difficulties, travel...
/TMR_UK_BTN_2020.jpg "U.K. Travel Market 2020-2024: By the Numbers")
U.K. Travel Market 2020-2024: By the Numbers
Category: Market Overview & Sizing Published: January 2021 Analysts: Dirk Rogl, Cathy WalshThe U.K. plays a lead role in the European online travel market – and it is also among the markets most severely impacted by COVID-19. Following decades of growth, U.K. travel gross bookings in 2020...
/TMR_UK_2020.jpg "U.K. Travel Market Report 2020-2024")
U.K. Travel Market Report 2020-2024
Category: Market Overview & Sizing Published: January 2021 Analysts: Dirk Rogl, Cathy Walsh US $795The U.K. travel market suffered dramatic losses in 2020 due to COVID-19 and the resulting travel restrictions. Amid the continuing impacts of the pandemic and a renewed lockdown in much of the U.K., the...
U.K. Travel Market Update 2020
Category: Market Overview & Sizing Published: July 2020 Analysts: Dirk Rogl, Cathy Walsh US $495The novel coronavirus struck the U.K. later than many other European countries. Starting in March 2020, the COVID-19 crisis and subsequent lockdown measures implemented by the government began to have...