Public Online Travel 1H18: Life Beyond Hotels and Flight
SummaryHotels and air have historically been the biggest pieces of OTA business, but 2018 kicked off with a flurry of activity around the less-talked-about segments like activities, packaging, rail and car. Public online travel companies made alignments and acquisitions, and rolled out technology and product enhancements, all in the name of offering a fuller plate of travel services. Meanwhile, currencies rebounded in some parts of the world but remained volatile in others. Collective gross bookings from 10 publicly reported companies rose 22% in the first half of 2018 (1H18).
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