Hospitality Demand Management: Available Solutions and Challenges

Summary

Effective hospitality demand management is difficult – and for small chains and independent properties, it can be daunting. Even large chains struggle with demand management, particularly with governance issues and with parsing control among central, regional and property offices. Serving the needs of this complex industry are software companies and solution providers. Developing and providing demand management solutions is itself a complex challenge, made even more difficult by the rapidly changing nature of the hospitality industry. This spotlight focuses on the current structure of the demand management solution industry, the challenges it faces, and its likely evolution.