Analyst Marcello Gasdia

Marcello Gasdia

Director, Consumer ResearchMarcello Gasdia

New York, New York United States

Mr. Gasdia joins Phocuswright with a background in applied market research. With an emphasis on quantitative methodology, Marcello applies skills that are fundamental to Phocuswright's consumer research projects including research design and implementation, statistical analysis and meaningful dissemination. Marcello holds an M.S. degree in applied social research from the City University of New York: Hunter College where his research focused on consumer behavior and the impact of technology on service sector markets.

Travel Research From Marcello Gasdia

U.S. Consumer Travel Report Eighth Edition

U.S. Consumer Travel Report Eighth Edition

Category: Consumer Trends Published: July 2016 Analysts: Marcello Gasdia, Mark Blutstein, Brandie Wright US $1,495

In 2015, the number of U.S. adults who traveled for leisure finally surpassed the pre-recession peak. Travelers are spending more on trips, and plan to travel longer, farther and more often in 2016....

From Sharing to Booking: Exploring the Role of UGC on Travel Shopping

From Sharing to Booking: Exploring the Role of UGC on Travel Shopping

Category: Consumer Trends Published: June 2016 Analysts: Marcello Gasdia, Mark Blutstein, Cathy Walsh

Download the presentation deck and audio recording of the June 2, 2016 webinar - sponsored by Olapic Inc. - to explore how social media shapes the vacation-planning process and travel-related UGC,...

From Hotels to Homes: Opening the Door to the Airbnb Traveler

From Hotels to Homes: Opening the Door to the Airbnb Traveler

Category: Consumer Trends Published: March 2016 Analysts: Brandie Wright, Marcello Gasdia, Mark Blutstein US $795

As a sharing economy pioneer, Airbnb built the business model, brand and technology that helped bring private accommodation rentals into the mainstream. It is essential for industry professionals to...

U.S. Traveler Technology Survey Sixth Edition

U.S. Traveler Technology Survey Sixth Edition

Category: Technology Innovation Published: March 2016 Analysts: Marcello Gasdia, Mark Blutstein, Cathy Walsh US $995

Following a whirlwind decade of rising mobile adoption, the dust is finally beginning to settle. Smartphones are now nearly ubiquitous, and consumers expect all the bells and whistles of the desktop...

Understanding the Leisure Travel Early Adopters Webinar

Understanding the Leisure Travel Early Adopters Webinar

Category: Published: February 2016 Analysts: Marcello Gasdia

Whether you are a travel supplier or intermediary, understanding early technology adopters is essential for developing a comprehensive marketing strategy. Download this audio recording and presentation...

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