From Hotels to Homes: Opening the Door to the Airbnb Traveler
Private accommodation renting is on an absolute growth tear. Back in 2010, only 8% of U.S. leisure travelers rented a private home, apartment or room while on vacation. In 2014, that figure jumped to 25%. No one can argue that Airbnb is at the heart of the recent swell in renting. The sharing economy pioneer built the business model, brand the technology that connected hosts and renters like never before – and helped bring private accommodation rentals into the mainstream.
Phocuswright's From Hotels to Homes: Opening the Door to the Airbnb Traveler offers an unprecedented view of the Airbnb consumer – exploring who’s renting with the brand, why and how often. The study also takes a deep dive into the traveler’s last Airbnb rental experience, revealing facets about their trip such as what motivated them to rent, where they stayed and for how long, their experiences with hosts, overall satisfaction and much more.
Research highlights include:
- An examination of business travel with Airbnb
- Insight into general renting behavior, including rental incidence and demographics, trip frequency and duration and travel party composition
- An analysis into why renters choose to stay in a private accommodation
- How travelers tend to plan and book
Purchase Phocuswright's From Hotels to Homes: Opening the Door to the Airbnb Traveler for essential information on Airbnb's impact on the travel industry and insight into understanding the Airbnb consumer.
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