Mr. Gasdia joins Phocuswright with a background in applied market research. With an emphasis on quantitative methodology, Marcello applies skills that are fundamental to Phocuswright's consumer research projects including research design and implementation, statistical analysis and meaningful dissemination. Marcello holds an M.S. degree in applied social research from the City University of New York: Hunter College where his research focused on consumer behavior and the impact of technology on service sector markets.
Understanding the Leisure Travel Early Adopters Webinar
Category: Consumer Trends Published: February 2016 Analysts: Marcello Gasdia, Norm RoseWhether you are a travel supplier or intermediary, understanding early technology adopters is essential for developing a comprehensive marketing strategy. Download this audio recording and presentation...
Travel's New Digital Funnel: How Consumer Buying Continues to Evolve
Category: Consumer Trends Published: November 2015 Analysts: Marcello Gasdia, Lorraine SileoDownload the presentation deck and audio recording of the October 29, 2015 webinar - in partnership with Third Door Media - to understand the new digital funnel and leverage it to connect with travelers...
Australia Consumer Travel Report
Category: Consumer Trends Published: October 2015 Analysts: Chetan Kapoor, Marcello Gasdia, Mark Blutstein US $995Due in part to weakening macroeconomic conditions and foreign exchange swings, travel suppliers’ operating costs have risen in Australia, making travel more expensive in general. Yet Australians have...
The In-Destination Experience: Shopping, Dining, Activities & Tours
Category: Consumer Trends Published: October 2015 Analysts: Douglas Quinby, Marcello Gasdia, Alex Kremer US $995The digital discovery and delivery of tours, activities and all the things travelers do “when they get there” has been one of the most anticipated developments in online travel. While the sector has...
European Traveler Technology Survey 2015
Category: Technology Innovation Published: September 2015 Analysts: Mark Blutstein, Marcello Gasdia US $1,295Smartphone ownership among leisure travelers in Europe’s largest travel markets is closing in on 90%. Meanwhile, technology giants continue to press forward with mobile, and smartphones and tablets have...