Analyst Marcello Gasdia

Marcello Gasdia

Director, Consumer ResearchMarcello Gasdia

New York, New York United States

Mr. Gasdia joins Phocuswright with a background in applied market research. With an emphasis on quantitative methodology, Marcello applies skills that are fundamental to Phocuswright's consumer research projects including research design and implementation, statistical analysis and meaningful dissemination. Marcello holds an M.S. degree in applied social research from the City University of New York: Hunter College where his research focused on consumer behavior and the impact of technology on service sector markets.

Travel Research From Marcello Gasdia

U.S. Traveler Technology Survey Sixth Edition

U.S. Traveler Technology Survey Sixth Edition

Category: Technology Innovation Published: March 2016 Analysts: Marcello Gasdia, Mark Blutstein, Cathy Walsh US $995

Following a whirlwind decade of rising mobile adoption, the dust is finally beginning to settle. Smartphones are now nearly ubiquitous, and consumers expect all the bells and whistles of the desktop...

Understanding the Leisure Travel Early Adopters Webinar

Understanding the Leisure Travel Early Adopters Webinar

Category: Published: February 2016 Analysts: Marcello Gasdia

Whether you are a travel supplier or intermediary, understanding early technology adopters is essential for developing a comprehensive marketing strategy. Download this audio recording and presentation...

Understanding the Leisure Travel Early Adopters Webinar

Understanding the Leisure Travel Early Adopters Webinar

Category: Consumer Trends Published: February 2016 Analysts: Marcello Gasdia, Norm Rose

Whether you are a travel supplier or intermediary, understanding early technology adopters is essential for developing a comprehensive marketing strategy. Download this audio recording and presentation...

Travel's New Digital Funnel: How Consumer Buying Continues to Evolve

Travel's New Digital Funnel: How Consumer Buying Continues to Evolve

Category: Consumer Trends Published: November 2015 Analysts: Marcello Gasdia, Lorraine Sileo

Download the presentation deck and audio recording of the October 29, 2015 webinar - in partnership with Third Door Media - to understand the new digital funnel and leverage it to connect with travelers...

Australia Consumer Travel Report

Australia Consumer Travel Report

Category: Consumer Trends Published: October 2015 Analysts: Chetan Kapoor, Marcello Gasdia, Mark Blutstein US $995

Due in part to weakening macroeconomic conditions and foreign exchange swings, travel suppliers’ operating costs have risen in Australia, making travel more expensive in general. Yet Australians have...

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