Mr. Gasdia joins Phocuswright with a background in applied market research. With an emphasis on quantitative methodology, Marcello applies skills that are fundamental to Phocuswright's consumer research projects including research design and implementation, statistical analysis and meaningful dissemination. Marcello holds an M.S. degree in applied social research from the City University of New York: Hunter College where his research focused on consumer behavior and the impact of technology on service sector markets.
Brazil Consumer Travel Report
Category: Consumer Trends Published: September 2015 Analysts: Marcello Gasdia, Cathy Walsh, Douglas Quinby US $995Get a detailed picture of how Brazilians are planning leisure travel, from destination selection and shopping, to booking, traveling and sharing.
From Hurt to Healed: U.S. Leisure Travelers Back at Full Strength
Category: Consumer Trends Published: September 2015 Analysts: Marcello Gasdia, Maggie RauchView and download the presentation deck of the July 29 webinar sponsored by Sparkcentral to understand and leverage the key trends that are driving the behavior of today's travelers.
U.S. Consumer Travel Report Seventh Edition
Category: Consumer Trends Published: August 2015 Analysts: Marcello Gasdia, Mark Blutstein, Bing Liu US $1,995With two thirds of the U.S. adult population taking a leisure trip during the year, 2014 was phenomenal for leisure travel. Millennials continue to exert a significant impact, and mobile bookings are...
Rentals Rising: The State of Private Accommodation in U.S. Travel
Category: Consumer Trends Published: August 2015 Analysts: Douglas Quinby, Marcello Gasdia US $695Private accommodation has undergone a remarkable transformation in the U.S. travel market over the past decade. Thanks in large part to services like HomeAway, Airbnb and leading online travel agencies...
(Dis)Loyalty and the European Leisure Traveler
Category: Consumer Trends Published: August 2015 Analysts: Cathy Walsh, Marcello Gasdia US $695Designed as a way to differentiate travel brands and build traveler allegiance, loyalty programs have become the norm for airlines and major hotel chains. However, changes in technology and consumer...