How European Travelers Shop and Book on Smartphones

Summary

Smartphone travel planning continues to grow among European travelers. As mobile capabilities improve and travel apps go even more mainstream, travelers are embracing smartphones as an easy and reliable choice for travel planning. This Spotlight, part of the European Traveler Technology Survey 2017 series, explores how French, German and U.K. travelers shop and book on smartphones, where they ultimately book travel plans, and how smartphone activity varies by age.

Also in this series: 

• The European Smartphone Traveler in 2017 ($595)
• Social’s Impact on the European Traveler ($595)
• European Business Travelers: How They Use Tech For Travel ($595)
• How European Travelers Use Chat, Messaging and Mobile Voice ($595)

Click here to purchase the entire European Traveler Technology Survey 2017 series at a special, bundled price.