Generative AI: Transforming the Travel Cycle

Summary

Long awaited, the launch of ChatGPT in November 2022 dazzled users and captivated the tech world as it quickly became the fastest-growing consumer application of all time. After years of hype (and failure) surrounding the potential of consumer-friendly artificial intelligence (AI), ChatGPT offered an extraordinary proof of concept. Since its initial launch, further developments have absolutely blossomed, including for the travel industry, but not without concerns or controversy.

Part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2023 and beyond, this article focuses on generative AI’s rapid ascension and impact on the market, including:

• Overview of the current state of Generative AI
• Use cases for Generative AI in every stage of consumer travel
• Highlight of the biggest players in the space, and predictions for where they could take the tech next
• Generative AI applications for business operations
• Discussion of problems Generative AI may solve, and potential roadblocks or speedbumps along the way