For Real Recovery, Digitization is a Must

Summary

The global pandemic has negatively affected almost all industries, with travel being particularly hard hit. As vaccinations rise, many markets are entering into the recovery stage. To survive going forward, several technological advances must be introduced to ensure safety, efficiency, and consumer loyalty/market feasibility. These critical adaptations will span all levels and sectors of the industry, reflecting the ever-present pressure to deliver "Faster, Cheaper, Better" results in the new environment. This article highlights four key dimensions in which change is taking place: business model, business process, organizational structure and business scope.

Innovation in travel is more important than ever, and technology will play a pivotal role in market recovery and transformation. This Phocuswright travel research article is part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2021 and beyond.