Evolution of Air Distribution: New Distribution and Retailing Models (Part 3)

A Four-Part Analysis of Market Landscape, Dynamics and Challenges

Evolution of Air Distribution: New Distribution and Retailing Models (Part 3) Published September 2019 Analyst: Michael Gerra

 

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Until recently, the distribution of airline products remained mostly in the hands of third parties such as global distribution systems and travel agencies. But many airlines now recognize the benefits of providing a direct booking channel. This publication, part of a four-part series analyzing the complex dynamics of the air distribution sector, examines distribution models, the shift from indirect to direct channels, key trends in merchandising, retailing and more.

Also in this series:

  • Introduction
    • Aim of This Research
    • Methodology
  • Upending the Traditional Air Distribution Model
    • Distribution Shifts (Slowly) from Indirect to Direct Channels
      • Traditional Indirect Flight Distribution under Pressure
      • Direct Distribution Gets a Push from NDC
    • Upstart Aggregators versus the Old Guard Middlemen
      • Aggregation Fragmentation: Replacing One Aggregator with Many?
    • Merchandising Signals the Beginning of Airline Retailing
      • Fare Families / Branded Fares Take Off, But…
      • Ancillaries – Beyond Bags and Seats
      • ATPCO Shifts Gears: NDC Exchange and Routehappy
      • Next Generation Storefront
    • Moving to Dynamic or Continuous Pricing and Advanced Pricing for Ancillaries
  • Conclusion
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