Evolution of Air Distribution: New Distribution and Retailing Models (Part 3)
Until recently, the distribution of airline products remained mostly in the hands of third parties such as global distribution systems and travel agencies. But many airlines now recognize the benefits of providing a direct booking channel. This publication, part of a four-part series analyzing the complex dynamics of the air distribution sector, examines distribution models, the shift from indirect to direct channels, key trends in merchandising, retailing and more.
Also in this series:
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