Digital Technologies in Travel: Light at the End of the Funnel?

Summary

Online tools, technologies and apps have already become integral parts of the travel industry and the typical consumer’s decision-making path. But how effective are digital technologies at moving the needle on travel buying behavior, and do they help brands foster deeper relationships with travelers or merely speed up the purchase process?

This Analysis examines the impact of and differences between key digital technologies being used in travel: mobile, location-based services, QR codes, personalization technology, and social media.