Susan SteinbrinkSenior Research and Corporate Market Analyst
Philadelphia, Pennsylvania United States
Ms. Steinbrink specializes in consumer research development and corporate travel. She has authored and co-authored numerous publications for Phocuswright, including several editions of Consumer Travel Trends Survey, European Consumer Travel Trends Survey, as well as holding responsibility for the corporate research for Groups and Meetings: Market Opportunity Redefined. Susan is also president of Market Architext, which helps its clients develop retail, travel and Internet strategies. She has 15 years of travel industry experience rooted in primary research, marketplace intelligence and customer feedback. Prior to founding Market Architext in 1998, she was director of worldwide marketing, research and strategic planning for Rosenbluth International. Susan holds a B.S. in marketing from the University of Delaware.
Areas of Research
Susan Steinbrink is a trusted travel industry analyst and has an unmatched comprehensive understanding of the corporate travel market. Her research and analysis allow travel companies to make sound strategic decisions to capture new business and succeed in the competitive consumer travel landscape.
Susan Steinbrink at the 2010 Phocuswright Conference
Gamification: Because Business is Not all Fun and GamesCategory: Business Travel Published: August 2013 Analysts: Susan Steinbrink US $250
While there is an extraordinary level of participation in social gaming, and people interact with content online for hours, is there a place for gaming in business without detracting from employee...
Digital Technologies in Travel: Light at the End of the Funnel?Category: Technology Innovation Published: April 2013 Analysts: Susan Steinbrink US $350
Online tools, technologies and apps have already become integral parts of the travel industry and the typical consumer's decision-making path. But how effective are digital technologies at moving the...
Behavioral Targeting: The Future of Online AdvertisingCategory: Technology Innovation Published: September 2012 Analysts: Susan Steinbrink US $450
Simply advertising to the masses is no longer enough - companies must identify specific audiences of potential customers. This article examines the trends driving behavioral targeting and the...
Presentation: U.S. Corporate Travel Report: Market Sizing and Technology TrendsCategory: Business Travel Published: May 2012 Analysts: Susan Steinbrink, Lorraine Sileo
This May 22, 2012 Webinar explores the key developments that are shaping the corporate travel marketplace, along with market sizing and projections through 2013.
U.S. Corporate Travel Report: Market Sizing and Technology TrendsCategory: Business Travel Published: May 2012 Analysts: David Juman, Susan Steinbrink US $1,995
While the corporate travel sector in the U.S. rebounded relatively quickly from the financial downturn and has now recovered to pre-recession levels, the industry is still in the midst of major change,...