Ms. Steinbrink specializes in consumer research development and corporate travel. She has authored and co-authored numerous publications for Phocuswright, including several editions of Consumer Travel Trends Survey, European Consumer Travel Trends Survey, as well as holding responsibility for the corporate research for Groups and Meetings: Market Opportunity Redefined. Susan is also president of Market Architext, which helps its clients develop retail, travel and Internet strategies. She has 15 years of travel industry experience rooted in primary research, marketplace intelligence and customer feedback. Prior to founding Market Architext in 1998, she was director of worldwide marketing, research and strategic planning for Rosenbluth International. Susan holds a B.S. in marketing from the University of Delaware.
Areas of Research
Susan Steinbrink is a trusted travel industry analyst and has an unmatched comprehensive understanding of the corporate travel market. Her research and analysis allow travel companies to make sound strategic decisions to capture new business and succeed in the competitive consumer travel landscape.
Susan Steinbrink at the 2010 Phocuswright Conference