Artificial Intelligence has been around for decades, but the last three to four years have seen a dramatic increase in the use of AI techniques in all industries, including travel. In previous articles we’ve talked about different AI techniques and potential applications, but where are the true AI innovations in our industry today? Which AI capabilities are still being over-hyped? What sectors have the greatest promise for AI? Will AI eliminate travel industry jobs? How can AI help humans to be more efficient and knowledgeable? Are we there yet, or heading for the Trough of Disillusionment?