Search our vast library for research across the entire travel, tourism and hospitality industry.
Not an Open Access subscriber? Phocuswright's Customer Concierge team can customize a research bundle to fit your needs. Find out more here.
60 Results
ReportSocial Media Usage Approach in Travel
Published: June 2024
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
Report
ReportScroll, Heart, Fly: Social Media’s Impact on Travel 2024
Published: June 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
Report
ReportF is for Funnel: Social Media and the Path to Travel Purchase
Published: August 2024
Phocuswright’s F Is for Funnel: Social Media and the Path to Travel Purchase is part of a...
Report
ArticleThe Future of Social Media, Influencers and Social Commerce in Travel
Published: March 2023
A key goal of travel industry marketers is to build efficient, direct-to-consumer relationships by...
Article
ArticleUnder the Influence: Social Media’s Role in Trip Planning and Inspiration
Published: May 2023
Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
Article
ReportThe Creator Effect: Harnessing the Power of Collaboration in Travel
Published: September 2024
Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a...
Report
ReportEurope Consumer Travel Report 2025
Published: June 2025
This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
Report
ArticleU.S. Traveler Trends 2025
Published: May 2025
Phocuswright’s U.S Consumer Travel reporting is taking on a new shape this year. Phocuswright is...
Article
ReportU.S. Short-Term Rentals 2025: B2B Technology and Distribution Landscape
Published: March 2025
Phocuswright’s U.S. Short-Term Rentals 2025: B2B Technology and Distribution Landscape is part of a...
Report
ReportU.S. Travel Agency Landscape 2024
Published: February 2025
U.S. Travel Agency Landscape 2024 is part of a joint research project with Phocuswright and Travel...
Report
News and Commentary from PhocusWire for social media
NextTrip secures $3M credit line
The company said drawdowns will be used for marketing, product launches and platform developments.
Read More
Lufthansa's AI assistant Swifty integrated into LINE messenger
Lufthansa Group customers in Japan will be able to book flights on select airlines in the LINE...
Read More
How content creators help travel brands recruit new hires
Travel brands are using social media to recruit staff, but industry experts say that retaining talent...
Read More
Booking.com terminates many partnerships with content creators
Content creators were informed via email, which also had instructions for joining Booking.com's...
Read More
Holidu snaps up Clubrural in latest acquisition
Madrid, Spain-based Clubrural, which was founded in 1997, has a portfolio of 28,000 homes and...
Read More
TikTok, Instagram, X: How travel startups use social media
Travel startups have been using social media as a marketing tool for some time now. But with an...
Read More
Hostelworld builds on social strategy to connect travelers
Hostelworld's "global trip plan marketplace" will encourage travelers to download the app and build a...
Read More
With U.S. TikTok ban looming, how could travel brands be impacted?
Travel brands including Expedia, Booking.com, Airbnb, United Airlines, Hilton, Kayak and more use...
Read More
Airbnb adds catering, massages, personal training and more in new 'Services' business
The refreshed and new Airbnb categories come after the company said in February that it would spend up...
Read More
Snapchat, Meta share how to use social media to engage travelers
During a panel at The Phocuswright Conference, participants discuss why AR and influencers are key for...
Read More