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62 Results
ReportSocial Media Usage Approach in Travel
Published: June 2024
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
Report
ReportScroll, Heart, Fly: Social Media’s Impact on Travel 2024
Published: June 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
Report
ReportF is for Funnel: Social Media and the Path to Travel Purchase
Published: August 2024
Phocuswright’s F Is for Funnel: Social Media and the Path to Travel Purchase is part of a...
Report
ArticleThe Future of Social Media, Influencers and Social Commerce in Travel
Published: March 2023
A key goal of travel industry marketers is to build efficient, direct-to-consumer relationships by...
Article
ArticleUnder the Influence: Social Media’s Role in Trip Planning and Inspiration
Published: May 2023
Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
Article
ReportThe Creator Effect: Harnessing the Power of Collaboration in Travel
Published: September 2024
Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a...
Report
.jpg?tr=w-337%2Ch-257%2Cfo-auto "What’s Old Is New Again: Travel Agents in the Digital Age")
ArticleWhat’s Old Is New Again: Travel Agents in the Digital Age
Published: October 2025
Based on a comprehensive survey of U.S. travel consumers, this analysis highlights notable findings...
Article
ReportChina Travel Market Essentials 2025
Published: September 2025
This publication provides access to critical, top-level takeaways of for the China travel market,...
Report
ReportU.S. and Europe Consumer Travel Reports 2025: Destination by Departure
Published: August 2025
This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
Report
ReportEurope Consumer Travel Report 2025
Published: June 2025
This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
Report
News and Commentary from PhocusWire for social media
TourRadar launches ‘AI Discovery’ ChatGPT, Instagram, MCP integrations
The new tools are aimed at reimagining how travelers discover and book tours that span multiple days.
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Instagram's Google integration: A game changer for travel marketing
Mario Gavira discusses Instagram's Google integration, calling the implications "profound" amid the...
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Google adds Flights Deals to AI line-up
Flight Deals is currently in beta and will roll out in the United States, Canada and India in the...
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NextTrip secures $3M credit line
The company said drawdowns will be used for marketing, product launches and platform developments.
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Travel executives on the rise of ‘interest media’
Industry experts agree social media is only getting stronger and more relevant, particularly in this...
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Lufthansa's AI assistant Swifty integrated into LINE messenger
Lufthansa Group customers in Japan will be able to book flights on select airlines in the LINE...
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The U.S. travel booking path fractured by social media, technology
Younger travelers are straying from the traditional booking path in favor of technology-fueled...
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Have TikTok and Booking.com just ‘nuked’ the travel funnel?
Select U.S. users can now book hotel rooms through Booking.com directly on TikTok—and the platform has...
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TikTok, Instagram, X: How travel startups use social media
Travel startups have been using social media as a marketing tool for some time now. But with an...
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Holidu snaps up Clubrural in latest acquisition
Madrid, Spain-based Clubrural, which was founded in 1997, has a portfolio of 28,000 homes and...
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