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18 Results
    Curated Collection: OTAs
    CollectionCurated Collection: OTAs
    Published: March 2020
    This special collection of individual reports – curated by our team of analysts – represents...
    Collection
    Travel Metasearch – Just Google It?
    ReportTravel Metasearch – Just Google It?
    Published: November 2017
    It’s been one of digital travel’s hottest topics, and with good reason: nearly half of U.S. travelers...
    Report
    Hotels, OTAs, Metasearch or Rentals: Who's Winning in Traffic and Conversion
    Webinar - SponsoredHotels, OTAs, Metasearch or Rentals: Who's Winning in Traffic and Conversion
    Published: May 2017
    View and/or download the presentation deck and audio recording of the April 12th, 2017 webinar - held...
    Webinar - Sponsored
    Online Travel Agencies: Hotel Path Traffic & Conversion
    ArticleOnline Travel Agencies: Hotel Path Traffic & Conversion
    Published: February 2017

    While hotel shopping via desktop on online travel agencies (OTAs) has recently fallen,...

    Article
    Referral Trends in Online Accommodation: Google’s in Charge
    ArticleReferral Trends in Online Accommodation: Google’s in Charge
    Published: March 2017
    For travel players competing for accommodations shoppers, the battle for website visitors often begins...
    Article
    U.S. Accommodation: Clickstream & Conversion 2014-2016 (Series)
    ReportU.S. Accommodation: Clickstream & Conversion 2014-2016 (Series)
    Published: March 2017
    The U.S. online accommodations marketplace is a crowded category, with a wide range of travel...
    Report
    Public Online Travel Roundup, 1H19
    ArticlePublic Online Travel Roundup, 1H19
    Published: October 2019

    Rough waters in the macro environment have rocked the boats of travel companies across the globe....

    Article
    U.S. Accommodation: Clickstream & Conversion Highlights 2014-2016
    ArticleU.S. Accommodation: Clickstream & Conversion Highlights 2014-2016
    Published: February 2017
    While there may be just two mega-OTAs left standing (Expedia and Priceline) in the wake of...
    Article
    U.S. Travel Agency Distribution Landscape 2016-2021
    ReportU.S. Travel Agency Distribution Landscape 2016-2021
    Published: November 2018
    The rise of the internet, mobile platforms and a plethora of consumer-facing booking options have...
    Report
    Evolution of Air Distribution: Challenges and Future Insights (Part 4)
    ReportEvolution of Air Distribution: Challenges and Future Insights (Part 4)
    Published: September 2019

    IATA’s New Distribution Capability (NDC) and ONE Order initiatives hold significant long-term...

    Report
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