It is no longer headline news that private accommodations are an integral part of the travel landscape. Airbnb, the sharing economy pioneer, has been around for nearly a decade, and scores of other home-sharing websites around the world are changing the way consumers think about where to stay. Now that renting is mainstream, all travel brands must understand the droves of travelers powering the rising home rental market. American and European renters stand out not only among themselves, but from the broader traveler population as well. Travel marketers in particular must pay close attention to the rise of rentals, as more and more of these coveted frequent travelers opt for a home over a hotel.Analysts: Brandie Wright, Mark BlutsteinTopic: Consumer TrendsSegment: Hotels & LodgingRegions: Europe, U.S. & CanadaResearch Type: Report
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As the home country to both Booking.com and KLM Royal Dutch Airlines, the Netherlands plays an important role in the global travel marketplace. In addition, the country’s strong Internet penetration and open-minded population make it a very attractive online market for suppliers and intermediaries across all travel segments. This Spotlight presents an overview of the Netherlands travel market, including inbound, outbound and domestic trips, as well as an analysis of the country’s travel supplier and distribution landscapes.Analysts: Ralph Merten, Benedikt HofmeisterTopic: Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Report
This research presents Phocuswright analysis of SimilarWeb data for the metasearch domain in seven markets - Australia, France, Germany, India and Japan, U.K., U.S. for the period July 2015 to June 2016. The spotlight throws light on various parameters like engagement stats for desktop and mobile websites, seasonality, and traffic sources, that showcase the performance of websites in a country.Analyst: Coney DongreTopics: Social & Search, Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report
Download the presentation deck and audio recording of the June 23, 2016 webinar - sponsored by OpenMarket Inc. - to understand how to leverage messaging to connect with travelers and heighten their in-destination experience.Analyst: Douglas QuinbyTopics: Social & Search, Technology InnovationSegments: Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Japan is the second largest travel market in Asia Pacific, and one of the region’s most established online travel markets. While a number of factors are contributing to slowing domestic growth, the nation’s travel industry is responding by increasing its focus on attracting overseas travelers. This report presents market sizing and projections for the Japan total and online leisure/unmanaged business travel markets for 2014-2020, as well as key trends and challenges for the coming years.Analysts: Haruo Ushiba, Coney Dongre, Deepak Jain, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report
Following an all-time high in 2015, the incidence of leisure travel among U.S. adults declined somewhat in 2016, and Americans spent less on travel and took fewer trips, on average. Despite the drop, however, more U.S. travelers stayed in a hotel in 2016, and more now seriously consider private accommodation options than in the past. The growing millennial traveler segment is increasingly influential, and more travel shopping, planning and booking has shifted to mobile devices. Based on a comprehensive survey of leisure travelers’ attitudes and behavior, this special collection of reports provides a range of data and analysis on key aspects of the U.S. leisure travel market.Analysts: Mark Blutstein, Cathy Walsh, Georgette JamesTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
The Internet of Things (IOT) has been touted as a major travel game-changing innovation to watch. However, it remains unclear how this new technology can contribute to customer service and value creation through service innovation within travel and hospitality. This article outlines how travel-related companies can think creatively about how IoT devices can be integrated into the customer experience in ways that can truly transform the industry.Analyst: Gabriele PiccoliTopic: Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingResearch Type: Report
Download the presentation deck and audio recording of the July 14, 2016 webinar - in partnership with IATA and sponsored by Amadeus and CyberSource - to explore the impact of fraud on today's agency landscape, including the fraud rate of travel bookings and the revenue impact on agencies.Analyst: Mary Pat SullivanTopics: Consumer Trends, Technology InnovationSegments: Air, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
Download the presentation deck and audio recording of the July 28, 2016 webinar - in partnership with Google - to explore the travel purchase process through the lens of mobile. Recent research shows that annual getaways are often the biggest discretionary purchase travelers make all year. Is mobile ready for that kind of responsibility?Analyst: Douglas QuinbyTopics: Technology Innovation, Consumer Trends, MobileSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel AgenciesRegions: Europe, U.S. & CanadaResearch Type: Report
Mobile and millennials have helped make metasearch one of the most popular choices for travel planning. They’ve also inspired shifts in the metasearch model itself. This spotlight provides a snapshot of the role of metasearch in the U.S. travel market, including the overall popularity of metasearch in travel planning, top metasearch brands, and the use of metasearch sites for travel booking.Analysts: Cathy Walsh, Mark Blutstein, Douglas QuinbyTopics: Social & Search, Technology InnovationSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report