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126 Results
ReportU.S. and Europe Consumer Travel Reports 2025: Destination by Departure
Published: August 2025
This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
Report
ArticleThe New Age(nts): Impact of Generative AI on the In-Destination Experience
Published: May 2025
The New Age(nts) Trend Series is a series of online conversations hosted by Phocuswright exploring the...
Article
ReportChat, Plan, Book: GenAI Goes Mainstream
Published: July 2025
Phocuswright’s Chat, Plan, Book: GenAI Goes Mainstream is part of a comprehensive consumer research...
Report
ReportShifting Slopes: Navigating the Future of Mountain Travel
Published: March 2025
Shifting Slopes: Navigating the Future of Mountain Travel, provides unprecedented insight into the...
Report
ReportTravel Innovation and Technology Trends 2025
Published: February 2025
Phocuswright’s Travel Innovation and Technology Trends 2025 aims to provide an in-depth overview of...
Report
ReportMiddle East Travel Market Report 2025
Published: September 2025
The Middle East travel market includes several key country markets: the UAE, Saudi Arabia, Qatar and...
Report
ReportThe Outlook for Travel Experiences 2019-2025
Published: October 2022
The in-destination industry, which comprises day tours, activities, attractions and related leisure...
Report
ReportChina Travel Market Essentials 2025
Published: September 2025
This publication provides access to critical, top-level takeaways of for the China travel market,...
Report
ReportU.S. Cruise Market Essentials 2025
Published: July 2025
This publication provides access to critical, top-level takeaways of for the U.S. cruise market,...
Report
ReportItaly Travel Market Essentials 2025
Published: July 2025
This publication provides access to critical, top-level takeaways of for the Italy travel market,...
Report
News and Commentary from PhocusWire for destination
Three charts that reveal how digital sources shape destination decisions
Data from recent Phocuswright research reveals that in the decision-making journey, OTAs, general...
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How can DMOs address changing destination perception?
While it’s not clear how inbound travel will change in the long term, in the near term, travelers’...
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Consumer awareness of travel's impact on destinations grows
Travelers are showing a heightened awareness of their impact on destinations and factoring in the...
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How Destination Toronto developed its AI assistant 6ix
Destination Toronto unveiled its AI chatbot 6ix last year, and through the initiative, the DMO is...
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Destinations struggling with digital marketing evolution
A Sojern study found most DMOs are either maintaining or adding to digital advertising budgets, and...
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How emerging technologies are helping destinations appeal to travelers
Gregory Yap of the Singapore Exhibition and Conventions Bureau and Jared Alster of Dune7 discuss...
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Much Better Adventures lands £5M for technology and new destinations
The adventure trip specialist will use the investment to boost its international presence and add more...
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Despegar sells destination management company, boosts AI agent
Despegar has made a number of updates to its AI agent Sofia and has further plans to integrate the...
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Smartvel acquires Avuxi to expand destination content and AI capabilities
Smartvel's acquisition of Avuxi strengthens its existing position in the market and enables it to...
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Expedia Group launches sustainable programs for destinations
The programs are designed to help destination marketing and management organizations promote...
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