Want to know what publications our analyst team recommends? Explore the segment-specific recommended reading lists HERE.
Australian travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Twenty-three percent of Australian destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: Asia PacificResearch Type: Infographic
Read More
Brazilian travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Thirty percent of Brazilian destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: Asia PacificResearch Type: Infographic
Chinese travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. With an ever-growing traveler population, destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: Asia PacificResearch Type: Infographic
Mexican travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Nineteen percent of Mexican destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: Latin AmericaResearch Type: Infographic
German travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Twenty-two percent of German destination selectors saythey actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: EuropeResearch Type: Infographic
U.K. travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Twenty percent of U.K. destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: EuropeResearch Type: Infographic
U.S. travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. A quarter of U.S. destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopics: Consumer Trends, Destination & Activities MarketingRegion: U.S. & CanadaResearch Type: Infographic
Phocuswright has tracked the digital travel startup landscape for over a decade. During this time, the digital travel ecosystem has undergone tremendous transformation. Travel startups continue to raise greater amounts of funding, challenge the status quo and lead the wave of disruption globally. Analysts: Michael Coletta, Chetan KapoorTopic: Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsResearch Type: Interactive Charts
Augmented reality (AR), virtual reality (VR) and the full spectrum of technologies that combine real and virtual worlds create intriguing possibilities for travel, tourism and hospitality. Over the last half decade, companies within and outside of travel have experimented with virtual objects and immersive experiences. The hardware and methods for delivering these experiences continue to develop, but a range of indicators suggest we are nearing an inflection point. While AR and VR largely have been treated as novelties to date, changes are coming that will put these technologies at the core of web development. Analyst: Cathy WalshResearch Type: Article
From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning scenes from movies, and glossy magazine covers, travelers are exposed to an array of inspiration sources that seed ideas of spectacular places they hope to one day see. But with a world of options, travelers must carefully whittle down their options to the one that most speaks to their wishes. Most travelers take just a handful of leisure trips each year. After accounting for the trips to visit family and friends or to attend social obligations – weddings, graduations, reunions – the pool of trips left where travelers actually get to choose their destination independently shrinks. Within various markets across the globe, including the U.S., Brazil, Australia, China, Mexico, Germany and the U.K, less than half of leisure travelers traveled to a destination they could choose at their whim over the past year.Analysts: Alice Jong, Mark BlutsteinTopics: Destination & Activities Marketing, Consumer TrendsSegments: Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, Latin America, U.S. & CanadaResearch Type: Report