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After years of rapidly rising adoption, mobile has become nearly ubiquitous for travelers. Mobile plays a role in every phase of trip life cycle, but data around the app landscape has been elusive. This report – in partnership with Apptopia – takes an in-depth look at the lay of the travel app land, analyzing more than 100 apps across the travel ecosystem. Topics covered include:Top travel apps by downloads and monthly active usersDynamics across the Android and iOS platformsCompetitive analysis within and across travel segments: hotels, airlines, intermediaries and car rental/ground transportationTop apps across different segmentsMobile is poised to become the primary traveler touchpoint for travel brands. Purchase this report now to keep in step with this increasingly critical piece of the online travel puzzle.Analysts: Coney Dongre, Douglas QuinbyTopics: Mobile, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel AgenciesResearch Type: Report
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Today’s mobile consumers demand instantaneous personalized information and service. They expect brands to deliver advice based on specific needs and engagement at every stage of the travel journey – from shopping, purchasing and experiencing to considering repeat business. Meeting these demands is the mobile challenge for brands.Analyst: Caryn SmithTopic: Technology InnovationResearch Type: Report
Consumers are spending more and more time in fewer and fewer apps, and with good reason: Apps provide customer stickiness and powerful functionality advantages. But travel brands would be unwise to overlook the role of the mobile web. This spotlight delves into travelers’ preferences for apps vs. the mobile web, uncovers the top reasons travelers turn to particular apps, and reviews the apps that are most popular with travelers today.Analyst: Mark BlutsteinTopics: Technology Innovation, Consumer TrendsRegion: U.S. & CanadaResearch Type: Report
Quickly advancing technology, along with rapid adoption of and reliance on smartphones, has significantly impacted many aspects of U.S. consumers’ day-to-day lives. Travel is no exception, and in fact represents one area that has been dramatically transformed by the Internet, mobile devices and a range of online tools and services. Based on a comprehensive survey of U.S travelers’ device ownership, attitudes and behavior, this report series examines the ways in which consumers integrate technology throughout the travel life cycle – from trip planning, shopping and booking, to the actual travel experience.Analysts: Mark Blutstein, Douglas QuinbyTopics: Technology Innovation, MobileRegion: U.S. & CanadaResearch Type: Report
The unstoppable rise of mobile, along with the evolution of online platforms and other technology advances have given travelers increasingly sophisticated tools to leverage throughout the travel life cycle. Based on a comprehensive survey of U.S travelers’ attitudes and behavior, this special collection of reports explores key aspects of how consumers incorporate technology into their travel planning and booking, as well as into the actual travel experience itself.Analysts: Mark Blutstein, David Juman, Cathy Walsh, Brandie Wright, Michael Coletta, Douglas QuinbyTopics: Consumer Trends, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
Numerous travel companies have launched chatbots and AI-powered virtual assistants over the past several years. Travel startups, suppliers and intermediaries have sought to capitalize on the popularity of messaging platforms and voice interfaces such as Amazon’s Alexa and Google Home. From simple bots on Slack or Facebook Messenger to AI-powered apps targeting end-to-end travel planning, chatbot technology is playing a growing role in travel planning. However, some of these early efforts proved to be more frustrating than helpful. If a bot failed to understand a request or had limited capabilities, frustrated travelers would reach a dead end. Several chatbot startups found a way to turn these limitations into a feature rather than a bug.Analyst: Cathy WalshTopic: Technology InnovationResearch Type: Report
The U.K. is home to the largest and most mature online travel market in Europe, with two thirds of the country’s travel bookings projected to be made via websites or mobile apps in 2018. Online transactions continue to outpace the overall market, which is expected to grow 2-4% annually through 2022. This report provides current data, charts and analysis on the U.K. travel market, with sizing and projections from 2016-2022.Analysts: Dirk Rogl, David Juman, Cathy WalshTopics: Mobile, Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Along with the rise of social and smartphones, messaging apps have become a favorite way for travelers to communicate. Tech advancements in messaging and voice are harnessing artificial intelligence to make travel planning easier and more personalized. This report examines how U.S. online travelers use social media, chat apps and voice-powered tools and services to facilitate their travel planning, shopping, booking and sharing.Analysts: Mark Blutstein, Douglas QuinbyTopics: Mobile, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
The very first smartphone debuted in 2007 – and a decade later European travelers are still embracing the pocket-sized gadgets more than ever. But with so many travel brands, websites and apps readily available at travelers’ fingertips, what are travelers actually doing on their phones? This Spotlight reveals the travel apps used most frequently by French, German and U.K. smartphone travelers, and examines how app usage stacks up against the mobile web.Analysts: Brandie Wright, Mark BlutsteinTopic: Technology InnovationSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Report
Mobile websites and apps accounted for more than one in five U.S. online travel bookings in 2017, and mobile bookings are growing more rapidly than any other channel. This analysis provides an overview of the U.S. mobile shopping and booking landscape.Analyst: Mark BlutsteinTopics: Consumer Trends, MobileRegion: U.S. & CanadaResearch Type: Report