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10 Results
ReportScroll, Heart, Fly: Social Media’s Impact on Travel 2024
Published: June 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
Report
ReportU.S. Travel Agency Landscape 2023
Published: January 2024
U.S. Travel Agency Landscape 2023 is part of a joint research project with Phocuswright and Travel...
Report
ReportThe Creator Effect: Harnessing the Power of Collaboration in Travel
Published: September 2024
Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a...
Report
ArticleSuper Apps’ Secret Sauce
Published: June 2023
Super apps are mobile applications that offer multiple services, often including transportation,...
Article
ArticleUnder the Influence: Social Media’s Role in Trip Planning and Inspiration
Published: May 2023
Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
Article
ReportU.S. Consumer Travel Report 2023
Published: October 2023
Phocuswright’s U.S. Consumer Travel Report 2023 provides a snapshot of American travelers’ recent...
Report
ReportSocial Media Usage Approach in Travel
Published: June 2024
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
Report
ReportF is for Funnel: Social Media and the Path to Travel Purchase
Published: August 2024
Phocuswright’s F Is for Funnel: Social Media and the Path to Travel Purchase is part of a...
Report
.jpg?n=1273&tr=w-337%2Ch-257%2Cfo-auto "Travel Experiences: Operator and Consumer Trends")
ReportTravel Experiences: Operator and Consumer Trends
Published: December 2022
The in-destination industry, which comprises day tours, activities, attractions and related leisure...
Report
ReportU.S. Travel Agents: Optimism Abounds
Published: February 2023
Phocuswright has been researching the travel agency distribution landscape in the U.S. since 2006. Our...
Report
News and Commentary from PhocusWire for Twitter
TourRadar launches ‘AI Discovery’ ChatGPT, Instagram, MCP integrations
The new tools are aimed at reimagining how travelers discover and book tours that span multiple days.
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Delta Air Lines on measured NDC, AI approach
Steve Sear, EVP of global sales and distribution for Delta Air Lines, discussed why the airline isn’t...
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Instagram's Google integration: A game changer for travel marketing
Mario Gavira discusses Instagram's Google integration, calling the implications "profound" amid the...
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Google adds Flights Deals to AI line-up
Flight Deals is currently in beta and will roll out in the United States, Canada and India in the...
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NextTrip secures $3M credit line
The company said drawdowns will be used for marketing, product launches and platform developments.
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Travel executives on the rise of ‘interest media’
Industry experts agree social media is only getting stronger and more relevant, particularly in this...
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Hostelworld boosts social strategy with acquisition of OccasionGenius
Hostelworld described the acquisition as "a natural progression" of the growth strategy announced...
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Airbnb adds social tools for experiences and updates host capabilities
Guests can now interact with other travelers they meet on experiences, while hosts can set new...
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Lufthansa's AI assistant Swifty integrated into LINE messenger
Lufthansa Group customers in Japan will be able to book flights on select airlines in the LINE...
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TikTok, Instagram, X: How travel startups use social media
Travel startups have been using social media as a marketing tool for some time now. But with an...
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