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6 Results
ReportScroll, Heart, Fly: Social Media’s Impact on Travel 2024
Published: June 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
Report
ReportU.S. Travel Agency Landscape 2023
Published: January 2024
U.S. Travel Agency Landscape 2023 is part of a joint research project with Phocuswright and Travel...
Report
ReportU.S. Consumer Travel Report 2023
Published: October 2023
Phocuswright’s U.S. Consumer Travel Report 2023 provides a snapshot of American travelers’ recent...
Report
ReportThe Creator Effect: Harnessing the Power of Collaboration in Travel
Published: September 2024
Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a...
Report
ReportSocial Media Usage Approach in Travel
Published: June 2024
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
Report
ReportF is for Funnel: Social Media and the Path to Travel Purchase
Published: August 2024
Phocuswright’s F Is for Funnel: Social Media and the Path to Travel Purchase is part of a...
Report
News and Commentary from PhocusWire for Twitter
The reach is rented: Why travel brands need to stop building for algorithms
Phil Treagus-Evans, CEO and co-founder of Giraffe Social, contends that a social following built on...
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Travel operators ramp up AI spending as search and discovery behaviors shift
TravelTech Show research points to rising investment in AI and travel technology as operators adapt to...
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Airbnb rolls out travel map and social connections to drive discovery
Airbnb users can now connect with other users on the platform to see where they've stayed and share...
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4 signals from the front lines of AI investment
Phocuswright asked senior travel executives how they are budgeting for technology, where generative...
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TourRadar launches ‘AI Discovery’ ChatGPT, Instagram, MCP integrations
The new tools are aimed at reimagining how travelers discover and book tours that span multiple days.
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Hotel distribution pushes beyond traditional channels
Industry analysis from Shiji tracks the evolving distribution ecosystem, mapping new categories...
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Delta Air Lines on measured NDC, AI approach
Steve Sear, EVP of global sales and distribution for Delta Air Lines, discussed why the airline isn’t...
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Hostelworld’s Gary Morrison on building for the social traveler
Hostelworld CEO Gary Morrison discussed how the industry misunderstands hostel travelers, the...
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Instagram's Google integration: A game changer for travel marketing
Mario Gavira discusses Instagram's Google integration, calling the implications "profound" amid the...
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Klook’s Wilfred Fan on using social to spread travel
Klook's chief commercial officer discusses using creator content and booking data to disperse tourism,...
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