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161 Results
    Social Media in Travel Planning and Sharing
    ReportSocial Media in Travel Planning and Sharing
    Published: April 2020

    From destination photos and videos to friends' trip posts and descriptions, social media platforms...

    Report
    Social’s Impact on the European Traveler
    ArticleSocial’s Impact on the European Traveler
    Published: October 2017
    Social media provides a 360-degree platform for the entire trip life cycle – from providing trip...
    Article
    Social Reimagined: Younger Travelers Transform the Role of Social in Travel
    ArticleSocial Reimagined: Younger Travelers Transform the Role of Social in Travel
    Published: May 2017
    While social media has long had an impact on travel sharing and decision-making, the landscape has...
    Article
    From Chat to Personalization: How U.S. Travelers Use Chat, Voice and Social
    ReportFrom Chat to Personalization: How U.S. Travelers Use Chat, Voice and Social
    Published: March 2018
    Along with the rise of social and smartphones, messaging apps have become a favorite way for travelers...
    Report
    Social Evolution: The Snapchat Generation and the Future of Social Media
    ArticleSocial Evolution: The Snapchat Generation and the Future of Social Media
    Published: January 2017
    Young people have long been early adopters of new technologies, and nowhere are the tastes and...
    Article
    How U.S. Travelers Use Chat and Messaging
    ArticleHow U.S. Travelers Use Chat and Messaging
    Published: May 2017
    Consumers worldwide are embracing chat and messaging at an astonishing rate, and this is fueling an...
    Hotels & Lodging
    Article
    Untapped and Under-Utilized Digital Marketing Opportunities for Travel Brands
    ArticleUntapped and Under-Utilized Digital Marketing Opportunities for Travel Brands
    Published: April 2017
    Keeping up with the latest and greatest bright shiny object in digital marketing oftentimes feels like...
    Article
    Competition in the Age of the Travel Commerce Kings
    ArticleCompetition in the Age of the Travel Commerce Kings
    Published: April 2018
    The global reach and size of corporate giants such as Google, Amazon and Facebook enable them to shape...
    Article
    U.S. Traveler Technology Survey Eighth Edition (Series)
    ReportU.S. Traveler Technology Survey Eighth Edition (Series)
    Published: March 2018
    Quickly advancing technology, along with rapid adoption of and reliance on smartphones, has...
    Report
    Referral Trends in Online Accommodation: Google’s in Charge
    ArticleReferral Trends in Online Accommodation: Google’s in Charge
    Published: March 2017
    For travel players competing for accommodations shoppers, the battle for website visitors often begins...
    Hotels & Lodging
    Article
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