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11 Results
    Scroll, Heart, Fly: Social Media’s Impact on Travel 2024
    ReportScroll, Heart, Fly: Social Media’s Impact on Travel 2024
    Published: June 2024
    Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
    Report
    The Creator Effect: Harnessing the Power of Collaboration in Travel
    ReportThe Creator Effect: Harnessing the Power of Collaboration in Travel
    Published: September 2024
    Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a...
    Report
    U.S. Travel Agency Landscape 2023
    ReportU.S. Travel Agency Landscape 2023
    Published: January 2024
    U.S. Travel Agency Landscape 2023 is part of a joint research project with Phocuswright and Travel...
    Report
    Super Apps’ Secret Sauce
    ArticleSuper Apps’ Secret Sauce
    Published: June 2023
    Super apps are mobile applications that offer multiple services, often including transportation,...
    Article
    U.S. Consumer Travel Report 2023
    ReportU.S. Consumer Travel Report 2023
    Published: October 2023
    Phocuswright’s U.S. Consumer Travel Report 2023 provides a snapshot of American travelers’ recent...
    Report
    Under the Influence: Social Media’s Role in Trip Planning and Inspiration
    ArticleUnder the Influence: Social Media’s Role in Trip Planning and Inspiration
    Published: May 2023
    Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
    Article
    Social Media Usage Approach in Travel
    ReportSocial Media Usage Approach in Travel
    Published: June 2024
    Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
    Report
    F is for Funnel: Social Media and the Path to Travel Purchase
    ReportF is for Funnel: Social Media and the Path to Travel Purchase
    Published: August 2024
    Phocuswright’s F Is for Funnel: Social Media and the Path to Travel Purchase is part of a...
    Report
    U.S. Consumer Travel 2022: Shopping and Booking
    ReportU.S. Consumer Travel 2022: Shopping and Booking
    Published: October 2022
    In 2021, the U.S. travel industry finally showed signs of life again, with consumers glad to take...
    Report
    Travel Experiences: Operator and Consumer Trends
    ReportTravel Experiences: Operator and Consumer Trends
    Published: December 2022
    The in-destination industry, which comprises day tours, activities, attractions and related leisure...
    Report
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