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172 Results
ArticleIndia’s OTAs: Superapps in the Making?
Published: March 2025
Phocuswright’s India’s OTAs: Superapps in the Making? examines the ever-dynamic Indian OTA sector,...
Article
ArticleHow Chinese OTAs Turned Around Three Years of COVID Isolation
Published: July 2023
Chinese travelers are back on the map. Three years of isolation ended on January 8, 2023. As China...
Article
ArticleNo Travel Experience Necessary: More Outsiders Enter the OTA Market
Published: May 2023
Non-travel brands, such as financial institutions, retailers and loyalty clubs must really want to get...
Article
ReportU.S. Online Travel Agency Market Report 2023-2027
Published: April 2024
As the digital landscape evolves, U.S. online travel agencies (OTAs) continue growing, with 2023...
Report
ReportGetting With the Program: Membership, Usage and Perceptions of Travel Loyalty Schemes
Published: January 2026
Phocuswright’s Getting With the Program: Membership, Usage and Perceptions of Value for Travel Loyalty...
Report
ReportNortheast Asia Travel Market Essentials 2025
Published: December 2025
This publication provides access to critical, top-level takeaways of for the Northeast Asia travel...
Report
ReportPlaying Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?
Published: December 2025
Phocuswright’s Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray? is...
Report
ReportJapan Travel Market Essentials 2025
Published: November 2025
This publication provides access to critical, top-level takeaways of for the Japan travel market,...
Report
ReportSoutheast Asia Travel Market Essentials 2025
Published: November 2025
This publication provides access to critical, top-level takeaways of for the Southeast Asia travel...
Report
ReportBeyond Points: Rethinking Loyalty and Brand Consistency in Travel
Published: November 2025
Phocuswright’s Beyond Points: Rethinking Loyalty and Brand Consistency in Travel is part of a...
Report
News and Commentary from PhocusWire for OTA
Looking ahead: United States online travel agencies bet on loyalty, AI and B2B
The road ahead is defined by three themes: loyalty, B2B expansion and the rise of virtual agents.
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Wall Street talk: AI's opportunities for online travel agencies
A trio of Wall Street veterans touched on AI and stocks, regulatory changes and consumer behavior and...
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AI agents and the future of online travel agencies
OTAs are the platform play of the travel industry but how will they adapt as AI agents — who...
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How a Turkish online travel agency is tackling expansion challenges and AI strategy
Online travel agency Wingie Enuygun has been expanding in the Middle East since the end of the...
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India-based online travel agency Ixigo will open IPO Monday
The IPO includes an issuance of fresh shares worth about $14.5 million and the sale of nearly 67...
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The hotel perspective: OTA's AI partnerships
Hospitality industry stakeholders weigh in on hotel distribution: Who is likely to win in an AI era?
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Italian antitrust regulator fines Ryanair €255M over OTA bookings
The Italian authority alleged that the airline used an “elaborate strategy” to prevent the...
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OTAs squeezed as airlines push for distribution control
Oojo.com CEO Gulce Karsli Rozenveld outlines potential ramifications of airlines' "quest for...
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Agoda's Omri Morgenshtern on OTAs moving up the funnel
Agoda CEO Omri Morgenshtern discussed AI's impact on trip planning as well as behind the scenes.
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How online travel agencies plan to win and retain customers
Mobile has become one of the biggest strategic focus areas for online travel agencies, as they look...
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