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This special collection of individual reports – curated by our team of analysts – represents Phocuswright’s most essential research, data and analysis on online travel agencies, metasearch companies and the battle for online bookings. For those seeking a better understanding of OTAs and other online intermediaries, we recommend this content as a great place to start.Analyst: Phocuswright AnalystsTopics: Consumer Trends, Market Overview & SizingSegment: Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report
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The rise of the internet, mobile platforms and a plethora of consumer-facing booking options have created an array of challenges for traditional travel agencies. Yet despite predictions to the contrary, travel agents have survived and are even being courted by suppliers and others trying to promote their products. The agency community remains the biggest consumer of travel products, and to a large extent they are thriving alongside OTAs and supplier-direct channels. This report presents a comprehensive view of the U.S. travel agency distribution landscape, including market sizing, agent profiles and segmentation, use of technology and more.Analysts: Claudia Unger, Mary Pat SullivanTopic: Market Overview & SizingSegment: Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report
Expedia and Booking.com continue to dominate the U.S. online travel agency space, and the two are making deeper inroads into segments outside flights and hotels. The two segment leaders, along with other key players such as Google and TripAdvisor’s Viator, are actively targeting the travel activities market. Meanwhile, OTAs seek other ways to gain an edge, and are exploring voice, machine-learning and chat-based functionality. This report explores the most notable trends and stories that are currently impacting the U.S. OTA landscape.Analysts: Alice Jong, Cathy WalshTopic: Market Overview & SizingSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Online travel agencies’ share of the U.S. travel market is projected to hold steady in 2018 at 19%, and hotels remain the biggest segment for OTAs. The battle between intermediaries and suppliers for online dominance remains fierce, and OTAs currently capture 38% of online bookings. Expedia and Booking.com maintain their grip on the OTA market, with a combined 92% share of OTA gross bookings. This report provides a high-level overview of the U.S. OTA landscape, including key players, segment and distribution analysis, and sizing projections through 2022.Analysts: Alice Jong, Cathy WalshTopic: Market Overview & SizingSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Online travel agencies (OTAs) represent the fastest-growing online distribution channel in Asia Pacific (APAC), with aggregate gross bookings projected to climb 68% from 2017 to 2021. China is APAC's biggest OTA market, and the mobile channel now accounts for a majority of OTA bookings in the region. The report presents an overview of the Asia Pacific OTA landscape from 2015-2021, including gross bookings, major players, key trends, the impact of mobile and more.Analysts: Chetan Kapoor, Maggie RauchTopics: Market Overview & Sizing, MobileSegment: Online Travel AgenciesRegion: Asia PacificResearch Type: Report
The online travel arena became even more complex in 2017 as travel companies expanded their offerings and crossed traditional boundaries. Online travel agencies’ (OTAs) competition no longer comes just in the form of other traditional OTAs and suppliers, but also as metasearch platforms, private accommodation aggregators, mobile-only apps and newer platforms hoping to carve a niche for themselves.Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
While hotel shopping via desktop on online travel agencies (OTAs) has recently fallen, coinciding with the launch of several major hotels’ direct-booking marketing campaigns, OTAs have seen significant mobile visitation and hotel booking volume growth overall, as conversion has risen. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on traffic and conversion for major OTAs. Data includes monthly unique visitors, conversion and referrals for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Here are the hard facts about the online and total travel markets in the Asia Pacific region, presented in concise, easy-to-use tables.Analysts: Deepak Jain, Coney DongreTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, RailRegion: Asia PacificResearch Type: Report
Public online travel companies increasingly tried to be everything to everyone in the first half of 2017 (1H17), no longer satisfied with just sticking to the business of processing travel transactions or driving clicks. Eyes were on metasearch as newly public Trivago set off to pursue global ambitions, and Priceline’s Kayak gobbled up international players Momondo and Mundi. The biggest online travel agencies (OTAs) went full speed ahead integrating vacation rental options into their booking engines to keep their accommodation businesses competitive amidst private accommodations’ rising popularity. The online travel world remained resilient and optimistic as collective gross bookings by nine publicly reported companies rose.Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesResearch Type: Report
View and/or download the presentation deck and audio recording of the April 12th, 2017 webinar - held in partnership with Jumpshot - to explore key traffic and conversion trends for online accommodation in the U.S. across desktop and mobile.Analysts: Douglas Quinby, Pete ComeauTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report