Mobile websites and apps accounted for more than one in five U.S. online travel bookings in 2017, and mobile bookings are growing more rapidly than any other channel. This analysis provides an overview of the U.S. mobile shopping and booking landscape.Analyst: Mark BlutsteinTopics: Consumer Trends, MobileRegion: U.S. & CanadaResearch Type: Report
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U.S. leisure travelers have lots of options to choose from when planning their trips: multiple devices, numerous websites and many sources of advice on which travel products to buy. Here’s what leisure travel shopping and buying looked like in 2016, including the influence of mobile, use of OTAs vs. supplier websites, the growth of private accommodation and in-destination activities, and more.Analysts: Mark Blutstein, Cathy WalshTopic: Consumer TrendsSegments: Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Millennials and mobile have charmed travel marketers. The two practically go hand in hand, and their importance only continues to grow. This analysis provides a complete view of U.S. mobile shopping and booking behavior, including how, where and why consumers shop for travel using their smartphones.Analysts: Mark Blutstein, Douglas QuinbyTopic: Technology InnovationSegments: Air, Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Along with the rise of social and smartphones, messaging apps have become a favorite way for travelers to communicate. Tech advancements in messaging and voice are harnessing artificial intelligence to make travel planning easier and more personalized. This report examines how U.S. online travelers use social media, chat apps and voice-powered tools and services to facilitate their travel planning, shopping, booking and sharing.Analysts: Mark Blutstein, Douglas QuinbyTopics: Mobile, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
With positive macro factors in place, India’s online travel bookings are thriving, with double-digit growth projected through 2021. As Indian travelers have gained travel experience, their travel frequency has increased, and more are venturing out beyond the country’s borders for the first time. This report provides insight into the Indian online leisure traveler, including general traveler behavior, motivations, purchase incidence and spend, as well as research, shopping and booking practices.Analysts: Chetan Kapoor, Bing Liu, Cathy Walsh, Deepak JainTopic: Consumer TrendsRegion: Asia PacificResearch Type: Report
TripAdvisor’s Instant Booking platform – through which travelers can confirm their hotel bookings within TripAdvisor without being passed off to the hotel’s website – represents another successful pivot for the online travel leader. Following strategic moves that repositioned TripAdvisor first as a review site and then as a metasearch company, the launch of Instant Booking was a bold move that has required mid-course adjustments to position the product for success. This Analysis examines the introduction and evolution of the Instant Booking platform, including strategic deals with key OTA and hotel partners.Analyst: Robert ColeTopic: Technology InnovationSegment: Hotels & LodgingResearch Type: Report
Quickly advancing technology, along with rapid adoption of and reliance on smartphones, has significantly impacted many aspects of U.S. consumers’ day-to-day lives. Travel is no exception, and in fact represents one area that has been dramatically transformed by the Internet, mobile devices and a range of online tools and services. Based on a comprehensive survey of U.S travelers’ device ownership, attitudes and behavior, this report series examines the ways in which consumers integrate technology throughout the travel life cycle – from trip planning, shopping and booking, to the actual travel experience.Analysts: Mark Blutstein, Douglas QuinbyTopics: Technology Innovation, MobileRegion: U.S. & CanadaResearch Type: Report
With the mass adoption of smartphones by business travelers, managed travel has entered a new era. Despite this transformation the discipline of travel management in many ways is stuck in decades-old methodologies, measurements and focus. While many U.S. corporate travel managers tout success with online booking tools (OBTs) as adoption rates soars, the managed business traveler has already moved on. The smartphone now is the platform of choice for not only research, but booking as well.Analysts: Norm Rose, Bing LiuTopic: Business TravelSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Download the presentation deck and audio recording of the June 2, 2016 webinar - sponsored by Olapic Inc. - to explore how social media shapes the vacation-planning process and travel-related UGC, including advertising on social platforms and what aspects of their trip travelers reviewAnalysts: Marcello Gasdia, Mark Blutstein, Cathy WalshTopics: Consumer Trends, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Despite the country’s uneven economic performance and a fluctuating Canadian dollar, the Canadian travel market has remained strong over the past several years and is projected to grow 6% in 2017. The growth reflects travel’s importance among Canadians and the country’s appeal as a destination. This report presents findings on the Canadian leisure travel market, including sizing and projections from 2015-2021, analysis of key segments, distribution dynamics, major players and more. Drawing on a survey of Canadian leisure travelers, it also features a range of metrics and trends on consumer travel, including trip frequency and length, destination selection, booking methods and more.Analysts: Cathy Walsh, Alice Jong, Bing Liu, Lorraine SileoTopics: Market Overview & Sizing, Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report