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64 Results
ReportSocial Media Usage Approach in Travel
Published: June 2024
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
Report
ReportScroll, Heart, Fly: Social Media’s Impact on Travel 2024
Published: June 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
Report
ReportF is for Funnel: Social Media and the Path to Travel Purchase
Published: August 2024
Phocuswright’s F Is for Funnel: Social Media and the Path to Travel Purchase is part of a...
Report
ReportEurope Consumer Travel Report 2026
Published: June 2026
This report, based on a comprehensive survey of leisure travelers in the U.K., France and Germany,...
Report
ReportThe Creator Effect: Harnessing the Power of Collaboration in Travel
Published: September 2024
Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a...
Report
ReportQuiet Luxury in Motion: The Indulgent Explorer Mindset
Published: April 2026
Phocuswright’s Quiet Luxury in Motion: The Indulgent Explorer Mindset is part of a comprehensive...
Report
ArticleGlobal Traveler Trends 2026
Published: May 2026
Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage....
Article
ReportThe AI Surge: Travel's Fastest Behavioral Shift in a Decade
Published: March 2026
Phocuswright’s The AI Surge: Travel's Fastest Behavioral Shift in a Decade is part of a comprehensive...
Report
ArticleCanada Travel Agency Landscape 2026
Published: February 2026
Canada Travel Agency Landscape 2026 is a curated research snapshot, focusing on the Canadian travel...
Article
ReportU.S. Travel Agency Landscape 2025
Published: December 2025
U.S. Travel Agency Landscape 2025 is part of a joint research project with Phocuswright and Travel...
Report
News and Commentary from PhocusWire for social media
Travel operators ramp up AI spending as search and discovery behaviors shift
TravelTech Show research points to rising investment in AI and travel technology as operators adapt to...
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Hotel distribution pushes beyond traditional channels
Industry analysis from Shiji tracks the evolving distribution ecosystem, mapping new categories...
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4 signals from the front lines of AI investment
Phocuswright asked senior travel executives how they are budgeting for technology, where generative...
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TourRadar launches ‘AI Discovery’ ChatGPT, Instagram, MCP integrations
The new tools are aimed at reimagining how travelers discover and book tours that span multiple days.
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Delta Air Lines on measured NDC, AI approach
Steve Sear, EVP of global sales and distribution for Delta Air Lines, discussed why the airline isn’t...
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Instagram's Google integration: A game changer for travel marketing
Mario Gavira discusses Instagram's Google integration, calling the implications "profound" amid the...
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NextTrip secures $3M credit line
The company said drawdowns will be used for marketing, product launches and platform developments.
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Expedia Group expands Meta partnership amid push to connect social, booking
The expanded collaboration follows the recent news that Expedia is a partner with TikTok for its...
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Google adds Flights Deals to AI line-up
Flight Deals is currently in beta and will roll out in the United States, Canada and India in the...
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Travel executives on the rise of ‘interest media’
Industry experts agree social media is only getting stronger and more relevant, particularly in this...
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