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137 Results
ReportOnline Travel Tracker: Vietnam Revealed
Published: March 2026
The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT...
Report
ReportBeyond Points: Rethinking Loyalty and Brand Consistency in Travel
Published: November 2025
Phocuswright’s Beyond Points: Rethinking Loyalty and Brand Consistency in Travel is part of a...
Report
ReportNortheast Asia Travel Market Essentials 2025
Published: December 2025
This publication provides access to critical, top-level takeaways of for the Northeast Asia travel...
Report
ReportU.S. Consumer Travel Report 2025
Published: October 2025
Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
Report
.jpg?tr=w-337%2Ch-257%2Cfo-auto "What’s Old Is New Again: Travel Agents in the Digital Age")
ArticleWhat’s Old Is New Again: Travel Agents in the Digital Age
Published: October 2025
Based on a comprehensive survey of U.S. travel consumers, this analysis highlights notable findings...
Article
ArticleTravel in Uncertain Times: U.S. Consumer Travel 2025
Published: October 2025
Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
Article
ReportSearch Slips, AI Surges: Travel’s New Front Door?
Published: November 2025
Phocuswright’s Search Slips, AI Surges: Travel’s New Front Door? is part of a comprehensive consumer...
Report
ReportGetting With the Program: Membership, Usage and Perceptions of Travel Loyalty Schemes
Published: January 2026
Phocuswright’s Getting With the Program: Membership, Usage and Perceptions of Value for Travel Loyalty...
Report
ReportSoutheast Asia Travel Market Essentials 2025
Published: November 2025
This publication provides access to critical, top-level takeaways of for the Southeast Asia travel...
Report
ReportMiddle East Travel Market Report 2025
Published: September 2025
The Middle East travel market includes several key country markets: the UAE, Saudi Arabia, Qatar and...
Report
News and Commentary from PhocusWire for destination
Visa launches travel platform with curated experiences in 10 destinations
Visa Destinations gives cardholders access to curated experiences, city guides and travel benefits...
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Startup Stage: Loook wants to be the storytelling layer for in-destination discovery
Loook is building a GPS-enabled storytelling platform that automatically delivers location-based...
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DMOs shift toward destination-as-a-service model in AI era
As travelers lean into AI travel planning, how can DMOs maintain and gain visibility?
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Experience Columbus pilots AI platform to unify visitor experience across destination
By deploying AI agents across local partners, the program aims to surface more accurate, real-time...
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Startup Stage: Drifter targets AI discovery gap with visibility platform for destinations
The startup monitors how destinations, hotels and attractions appear across AI platforms and offers...
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USTA CEO on perceptions of the US as a destination
According to USTA CEO Geoff Freeman, fear continues to impact U.S. travel demand and more needs to be...
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Three charts that reveal how digital sources shape destination decisions
Data from recent Phocuswright research reveals that in the decision-making journey, OTAs, general...
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How can DMOs address changing destination perception?
While it’s not clear how inbound travel will change in the long term, in the near term, travelers’...
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Consumer awareness of travel's impact on destinations grows
Travelers are showing a heightened awareness of their impact on destinations and factoring in the...
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Destinations struggling with digital marketing evolution
A Sojern study found most DMOs are either maintaining or adding to digital advertising budgets, and...
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