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171 Results
ArticleIndia’s OTAs: Superapps in the Making?
Published: March 2025
Phocuswright’s India’s OTAs: Superapps in the Making? examines the ever-dynamic Indian OTA sector,...
Article
ArticleHow Chinese OTAs Turned Around Three Years of COVID Isolation
Published: July 2023
Chinese travelers are back on the map. Three years of isolation ended on January 8, 2023. As China...
Article
ArticleNo Travel Experience Necessary: More Outsiders Enter the OTA Market
Published: May 2023
Non-travel brands, such as financial institutions, retailers and loyalty clubs must really want to get...
Article
ReportU.S. Online Travel Agency Market Report 2023-2027
Published: April 2024
As the digital landscape evolves, U.S. online travel agencies (OTAs) continue growing, with 2023...
Report
ReportJapan Travel Market Essentials 2025
Published: November 2025
This publication provides access to critical, top-level takeaways of for the Japan travel market,...
Report
ReportBeyond Points: Rethinking Loyalty and Brand Consistency in Travel
Published: November 2025
Phocuswright’s Beyond Points: Rethinking Loyalty and Brand Consistency in Travel is part of a...
Report
ReportSoutheast Asia Travel Market Essentials 2025
Published: November 2025
This publication provides access to critical, top-level takeaways of for the Southeast Asia travel...
Report
.jpg?n=1574&tr=w-337%2Ch-257%2Cfo-auto "Latin America Travel Market Report 2025")
ReportLatin America Travel Market Report 2025
Published: October 2025
The Latin America travel market includes several key country markets: Mexico, Brazil, Colombia, Chile...
Report
ReportGlobal Travel Market Report 2025
Published: October 2025
Phocuswright’s Global Travel Market Report 2025 provides comprehensive market sizing and projections...
Report
ReportU.S. Consumer Travel Report 2025
Published: October 2025
Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent...
Report
News and Commentary from PhocusWire for OTA
Looking ahead: United States online travel agencies bet on loyalty, AI and B2B
The road ahead is defined by three themes: loyalty, B2B expansion and the rise of virtual agents.
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Wall Street talk: AI's opportunities for online travel agencies
A trio of Wall Street veterans touched on AI and stocks, regulatory changes and consumer behavior and...
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AI agents and the future of online travel agencies
OTAs are the platform play of the travel industry but how will they adapt as AI agents — who...
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How a Turkish online travel agency is tackling expansion challenges and AI strategy
Online travel agency Wingie Enuygun has been expanding in the Middle East since the end of the...
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India-based online travel agency Ixigo will open IPO Monday
The IPO includes an issuance of fresh shares worth about $14.5 million and the sale of nearly 67...
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Agoda's Omri Morgenshtern on OTAs moving up the funnel
Agoda CEO Omri Morgenshtern discussed AI's impact on trip planning as well as behind the scenes.
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Trip.com Group reports international OTA bookings growth in Q3
The OTA said inbound travel bookings increased 100% in Q3 compared with the same period in 2024.
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Hotels and OTAs shift focus from channels to guests
At WiT Singapore, hotels and OTAs found common ground in a new battleground: trust, experience and...
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How online travel agencies plan to win and retain customers
Mobile has become one of the biggest strategic focus areas for online travel agencies, as they look...
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The five developments driving the evolution of U.S. OTAs
Amid cooling domestic demand, U.S. OTAs are adapting to a more competitive and uncertain landscape.
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