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137 Results
ReportU.S. and Europe Consumer Travel Reports 2025: Destination by Departure
Published: August 2025
This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
Report
ArticleThe New Age(nts): Impact of Generative AI on the In-Destination Experience
Published: May 2025
The New Age(nts) Trend Series is a series of online conversations hosted by Phocuswright exploring the...
Article
ReportTravel Innovation and Technology Trends 2026
Published: February 2026
Phocuswright’s Travel Innovation and Technology Trends 2026 aims to provide an in-depth overview of...
Report
ReportChat, Plan, Book: GenAI Goes Mainstream
Published: July 2025
Phocuswright’s Chat, Plan, Book: GenAI Goes Mainstream is part of a comprehensive consumer research...
Report
ReportShifting Slopes: Navigating the Future of Mountain Travel
Published: March 2025
Shifting Slopes: Navigating the Future of Mountain Travel, provides unprecedented insight into the...
Report
ReportTravel Innovation and Technology Trends 2025
Published: February 2025
Phocuswright’s Travel Innovation and Technology Trends 2025 aims to provide an in-depth overview of...
Report
ReportU.S. Packaged Travel Market Brief 2026
Published: June 2026
This publication provides access to critical, top-level takeaways of the U.S. Packaged Travel market,...
Report
ReportEurope Consumer Travel Report 2026
Published: June 2026
This report, based on a comprehensive survey of leisure travelers in the U.K., France and Germany,...
Report
ReportFrance Travel Market Essentials 2026
Published: June 2026
This publication provides access to critical, top-level takeaways of the France travel market,...
Report
ReportJapan Travel Market Essentials 2026
Published: May 2026
This publication provides access to critical, top-level takeaways of for the Japan travel market,...
Report
News and Commentary from PhocusWire for destination
Visa launches travel platform with curated experiences in 10 destinations
Visa Destinations gives cardholders access to curated experiences, city guides and travel benefits...
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Startup Stage: Loook wants to be the storytelling layer for in-destination discovery
Loook is building a GPS-enabled storytelling platform that automatically delivers location-based...
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DMOs shift toward destination-as-a-service model in AI era
As travelers lean into AI travel planning, how can DMOs maintain and gain visibility?
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Experience Columbus pilots AI platform to unify visitor experience across destination
By deploying AI agents across local partners, the program aims to surface more accurate, real-time...
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Startup Stage: Drifter targets AI discovery gap with visibility platform for destinations
The startup monitors how destinations, hotels and attractions appear across AI platforms and offers...
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USTA CEO on perceptions of the US as a destination
According to USTA CEO Geoff Freeman, fear continues to impact U.S. travel demand and more needs to be...
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Three charts that reveal how digital sources shape destination decisions
Data from recent Phocuswright research reveals that in the decision-making journey, OTAs, general...
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How can DMOs address changing destination perception?
While it’s not clear how inbound travel will change in the long term, in the near term, travelers’...
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Consumer awareness of travel's impact on destinations grows
Travelers are showing a heightened awareness of their impact on destinations and factoring in the...
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Destinations struggling with digital marketing evolution
A Sojern study found most DMOs are either maintaining or adding to digital advertising budgets, and...
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