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65 Results
ReportSocial Media Usage Approach in Travel
Published: June 2024
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
Report
ReportScroll, Heart, Fly: Social Media’s Impact on Travel 2024
Published: June 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
Report
ReportF is for Funnel: Social Media and the Path to Travel Purchase
Published: August 2024
Phocuswright’s F Is for Funnel: Social Media and the Path to Travel Purchase is part of a...
Report
ReportOnline Travel Tracker: Travel. Tech. Thailand.
Published: August 2026
This online travel tracker explores how independent travel is evolving across Asia, from changing...
Report
ReportOnline Travel Tracker: The Indie Stack
Published: July 2026
This online travel tracker explores how independent travel is evolving across Asia, from changing...
Report
ReportEurope Consumer Travel Report 2026
Published: June 2026
This report, based on a comprehensive survey of leisure travelers in the U.K., France and Germany,...
Report
ReportThe Creator Effect: Harnessing the Power of Collaboration in Travel
Published: September 2024
Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a...
Report
ReportThe Latin American Experiences Traveler
Published: September 2026
This report, based on a comprehensive survey of leisure travelers in Argentina, Brazil and Mexico,...
Report
ReportChina Travel Market Essentials 2026
Published: August 2026
This publication provides access to critical, top-level takeaways of for the China travel market,...
Report
/report_TrustEconomy2026.jpg?tr=w-337%2Ch-257%2Cfo-auto "Europe’s Trust Economy: Confidence as Travel’s Newest Competitive Advantage")
ArticleEurope’s Trust Economy: Confidence as Travel’s Newest Competitive Advantage
Published: August 2026
This report examines how trust is shaping travel decisions across Europe, from trip planning and AI...
Article
News and Commentary from PhocusWire for social media
The reach is rented: Why travel brands need to stop building for algorithms
Phil Treagus-Evans, CEO and co-founder of Giraffe Social, contends that a social following built on...
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Travel operators ramp up AI spending as search and discovery behaviors shift
TravelTech Show research points to rising investment in AI and travel technology as operators adapt to...
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4 signals from the front lines of AI investment
Phocuswright asked senior travel executives how they are budgeting for technology, where generative...
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TourRadar launches ‘AI Discovery’ ChatGPT, Instagram, MCP integrations
The new tools are aimed at reimagining how travelers discover and book tours that span multiple days.
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Hotel distribution pushes beyond traditional channels
Industry analysis from Shiji tracks the evolving distribution ecosystem, mapping new categories...
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Delta Air Lines on measured NDC, AI approach
Steve Sear, EVP of global sales and distribution for Delta Air Lines, discussed why the airline isn’t...
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Hostelworld’s Gary Morrison on building for the social traveler
Hostelworld CEO Gary Morrison discussed how the industry misunderstands hostel travelers, the...
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Klook’s Wilfred Fan on using social to spread travel
Klook's chief commercial officer discusses using creator content and booking data to disperse tourism,...
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Instagram's Google integration: A game changer for travel marketing
Mario Gavira discusses Instagram's Google integration, calling the implications "profound" amid the...
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Google removes vacation rentals unit from search results in the EEA
The search giant said the move is part of its ongoing efforts to comply with the DMA.
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