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26 Results
ArticleGlobal Traveler Trends 2026
Published: May 2026
Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage....
Article
ReportOnline Travel Tracker: South African Spectrum
Published: April 2026
Who controls travel in the world’s fastest-moving markets? That’s the question at the heart of the...
Report
ReportQuiet Luxury in Motion: The Indulgent Explorer Mindset
Published: April 2026
Phocuswright’s Quiet Luxury in Motion: The Indulgent Explorer Mindset is part of a comprehensive...
Report
ArticleChinese OTAs Deploy AI for Big Global Push
Published: March 2026
Chinese OTAs Deploy AI for Big Global Push traces how major Chinese intermediaries are pairing a...
Article
ReportThe AI Surge: Travel's Fastest Behavioral Shift in a Decade
Published: March 2026
Phocuswright’s The AI Surge: Travel's Fastest Behavioral Shift in a Decade is part of a comprehensive...
Report
ReportA Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel
Published: March 2026
A Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel examines how systems...
Report
ReportTravel Loyalty in 2026: What Consumers Want, What Brands Deliver
Published: January 2026
Drawing on a comprehensive survey of U.S. leisure travelers, this three-part research series examines...
Report
ReportBudgets, Barriers and the Race to Agentic AI
Published: January 2026
Based on a global survey of senior travel executives, this research examines where gen AI and agentic...
Report
ReportPlaying Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?
Published: December 2025
Phocuswright’s Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray? is...
Report
ReportTravel Forward: Data, Insights and Trends for 2026
Published: December 2025
Phocuswright's Travel Forward: Data, Insights and Trends for 2026 provides broadscale insights into...
Report
News and Commentary from PhocusWire for
OTA marketing spend creeps up despite talk of AI-driven efficiency
Airbnb, Booking Holdings and Expedia Group upped sales and marketing investment in Q1 2026, with some...
Read More.jpg?tr=w-400%2Ch-300%2Cfo-auto "Japan inbound boom becomes policy priority")
Japan inbound boom becomes policy priority
What comes next is less about volume and more about value, regional distribution and...
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Web Travel Group acquires hotel rebooking platform Pruvo
Web Travel Group plans to use Pruvo’s hotel booking optimization technology within its B2B...
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Startup Stage: Opally targets hotel communication overload with AI receptionist platform
The startup’s AI platform manages hotel guest inquiries across channels, aiming to reduce repetitive...
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Amadeus, Accenture partner on new agentic advertising platform
The platform is designed to help travel brands identify intent and demand signals earlier, then...
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Tony Fernandes: The art of never saying no and never wasting a crisis
AirAsia founder Tony Fernandes reflects on building the airline from a two-plane...
Read More.jpeg?tr=w-400%2Ch-300%2Cfo-auto "Travel marketers prepare for the rise of AI agents")
Travel marketers prepare for the rise of AI agents
Executives from Expedia Group, OpenAI and The Trade Desk say travel marketers must adapt as AI agents...
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Airbnb leads $58M investment in WeRoad
The investment will go towards WeRoad's expansion to the U.S. marking its first push outside Europe.
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Travel operators ramp up AI spending as search and discovery behaviors shift
TravelTech Show research points to rising investment in AI and travel technology as operators adapt to...
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Why hoteliers should not vibe code their own software
HotelTechReport.com co-founder Jordan Hollander argues that while AI coding tools can...
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