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22 Results
ArticleUnder the Influence: Social Media’s Role in Trip Planning and Inspiration
Published: May 2023
Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
Article
.jpg?n=183&tr=w-337%2Ch-257%2Cfo-auto "Green Travel Innovation Now (Yes, Now!)")
ArticleGreen Travel Innovation Now (Yes, Now!)
Published: March 2023
The time for pondering and discussing what it means to be “green” in the travel industry is over. In...
Article
News and Commentary from PhocusWire for
.jpeg?tr=w-400%2Ch-300%2Cfo-auto "AI is changing travel companies’ hiring mindset")
AI is changing travel companies’ hiring mindset
Travel industry stakeholders weigh in on how AI is changing hiring thought processes.
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‘Something out of nothing’: How hotel ancillary tech is transforming the stay experience
As pressure mounts to increase revenue and average daily rates hit a ceiling, hotels are branching out...
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Personalization, content production challenge DMOs
While still a primary goal, 45% of DMOs described their personalization efforts as “moderate” in 2026,...
Read More.jpeg?tr=w-400%2Ch-300%2Cfo-auto "Booking Holdings sees 20% rise in travelers booking multiple trip components")
Booking Holdings sees 20% rise in travelers booking multiple trip components
The company also saw continued growth in both the U.S. and Asia in Q4 2025.
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Vrbo partners with WeatherPromise to add weather-guarantee option
U.S. travelers will now see the option to add protection to “select reservations” through Vrbo.
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WebMCP offers path for travel sites to become ‘agent-ready’
Travel was highlighted as a use case for the WebMCP standard driven by Google and Microsoft.
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Chief AI officer or CTO? Travel’s evolving executive playbook
Amex GBT, Kayak, Expedia Group and Airbnb have adjusted their leadership teams to account for AI...
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Airlines' tentative approach to AI
An Accenture study suggested only 12% of carriers link AI directly to revenue, compared with other...
Read More.png?tr=w-400%2Ch-300%2Cfo-auto "61% of travel brands are testing or scaling agentic AI")
61% of travel brands are testing or scaling agentic AI
After developments in 2025, agentic AI use is likely to increase for travelers and businesses.
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Travel platforms face cost and compliance impact of changing regulations
The regulatory environment in Europe is changing, with significant implications for travel platforms...
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