Russia Consumer Travel Report
Although Russia's economic picture isn't pretty, its travel market is a different story. With low unemployment rates and a growing middle class, traveling the country – and the world – is a priority for Russians. Although the time may come when they make hard choices about trip duration and destination, Russians are unlikely to let the shrinking economy stop them from exploring.
Phocuswright's Russia Consumer Travel Report provides insight into leisure travel behavior including key metrics such as trip frequency, duration, travel expenditure, product purchase incidence and international travel. It also delves into the trip-planning process from destination selection and research to shopping and booking as well as travelers' behavior on mobile, during the planning phase and in-trip.
Report highlights include:
- Online/offline booking analysis, as well as online booking trends across key travel products including lodging, air and rail
- Key mobile trends, including mobile web penetration, current engagement and future interest in travel-related mobile web functionality
- Participation in social networks, methods for sharing travel-related experiences and activities conducted through online social networks
Purchase Phocuswright's Russian Consumer Travel Report to understand traveler preferences in the changing landscape of Russia.
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