Research Insights Travelers know where they want to go and many have been there before

Travelers know where they want to go and many have been there before

October 2022
Phocuswright Research

In Phocuswright’s latest survey of U.S. consumers, most travelers knew exactly where they wanted to go, and many had been there before. When asked about the circumstances of their last trip, 63% of travelers said they had the specific place in mind and didn’t research other options according to Phocuswright’s latest travel research report U.S. Consumer Travel 2022: An Overview. Less than a third had a few places in mind when starting to research their destinations.

Phocuswright Chart: Expected Trips Through Mid 2023
(Click image to view a larger version.)

Overall, nearly two thirds of travelers chose destinations they were returning to on their last trip. And what type of trip did they go on? Rest and relaxation was the top reason to travel, followed by a need to get away and visiting friends and family.

With three in 10 travelers expected to take more domestic trips and two in 10 expect more international trips, travel companies have a unique opportunity to capture more travelers who are looking to getaway for rest and relaxation and perhaps with friends and family.

Travel companies can expect the recovery to continue to strengthen, as travelers take more, longer and pricier trips.

Part of the U.S. Consumer Travel Report 2022 series, this report provides baseline data and analysis on U.S. travel demand and traveler considerations going forward, serving as a benchmark as travel companies navigate the recovery.

Key topics addressed include:

  • A broad view of the changes in U.S. travel consumer metrics
  • Breakdown of travel trends and preferences by age cohort
  • Destination decision drivers and influencers
  • Future expectations and anticipated travel plans
  • Barriers to travel in the next 12 months

In this series (available now or publishing soon):

For more deep insights into the travel markets covered by Phocuswright, subscribe your entire company to Open Access. This subscription puts the entire Phocuswright research library and powerful data visualization tools at your fingertips. There’s a reason executives around the world trust and reference Phocuswright research and data on a daily basis. Explore for yourself why.