Research Insights 5 things to know about the European short-term rental traveler in 1 minute

5 things to know about the European short-term rental traveler in 1 minute

June 2022
Phocuswright Research
Today's short-term rental (STR) segment has come a long way since its inception. From alternative accommodation to private accommodation and now short-term rental, the names reflect the sector's path to mainstream travel. According to Phocuswright’s latest travel research report Niche No More: European Short-Term Rentals, a full market recovery to pre-pandemic levels is projected to occur in 2023.

This report, based on a comprehensive survey of Europe STR users, hosts and property managers, explores changes in the STR landscape from both consumer and business-side perspectives. Attitudes, goals and behavior are discussed in detail, along with sizing and projections for the market.

Niche No More: European Short-Term Rentals provides an in-depth look into:
  • The size of the market
  • How online dominance continues
  • Market dynamics like guest experience, demand patterns, supply shift and regulatory challenges
  • A complete profile of the European rental traveler
  • Preferences of destination and property types
  • Booking behavior
  • And more
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