5 things to know about the European short-term rental traveler in 1 minute
- June 2022
- Phocuswright Research
Today's short-term rental (STR) segment has come a long way since its inception. From alternative accommodation to private accommodation and now short-term rental, the names reflect the sector's path to mainstream travel. According to Phocuswright’s latest travel research report Niche No More: European Short-Term Rentals, a full market recovery to pre-pandemic levels is projected to occur in 2023.
This report, based on a comprehensive survey of Europe STR users, hosts and property managers, explores changes in the STR landscape from both consumer and business-side perspectives. Attitudes, goals and behavior are discussed in detail, along with sizing and projections for the market.
Niche No More: European Short-Term Rentals provides an in-depth look into:
- The size of the market
- How online dominance continues
- Market dynamics like guest experience, demand patterns, supply shift and regulatory challenges
- A complete profile of the European rental traveler
- Preferences of destination and property types
- Booking behavior
- And more
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