Highly coveted and worth their weight in gold, the modern road warrior is a rare species. They take at least eight business trips each year, and more than half earn at least $100,000 annually. There are fewer than 7 million of them, or 16% of all U.S. business travelers, but their impact on business travel is tremendous: They account for half of all business trips.
(Click image to view a larger version.)
Younger, affluent, tech-forward and travel savvy, the modern road warrior is an early adopter and trend definer. Their impact and influence on the travel industry that services them far outweighs that of the rest of the traveling population. Phocuswright's new report, Inside the Mind of the Modern Road Warrior, takes an in-depth look at who they are, how and what they book, and what they expect from the business travel experience.
What you'll learn in this report:
- Road warrior demographics, including age, income, job title, number of trips and more
- Travel products purchased
- Trip planning and booking methods
- Policy compliance
- Loyalty membership and status
- Influence of mobile and social media
The battle for the road warrior's business and loyalty is not easily won. But once gained, their loyalty can deliver exceptional rewards to travel brands that make the grade. Check out Inside the Mind of the Modern Road Warrior for a deeper understanding of this vital segment of the traveler population.
Phocuswright's Inside the Mind of the Modern Road Warrior is immediately available for Phocuswright Research Global Edition subscribers. Learn more about becoming a subscriber.