Inside the Mind of the Modern Road Warrior

Inside the Mind of the Modern Road Warrior Published August 2017 Analysts: Bing Liu, Douglas Quinby, Norm Rose

 

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Research Type:
Format:
Slideshow & PDF
Pages:
48 slides

Today’s road warriors are travel’s most coveted bunch. They account for a small slice of the business traveler population but an outsized share of trips, and their impact and influence on the industry far outweighs that of the rest of the traveling population. Younger, affluent, tech-forward and travel-savvy, the modern road warrior is an early adopter and trend definer.

This report takes an in-depth look at the frequent business traveler: who they are, how and what they book, and what they expect from the business travel experience. Key topics:

  • Road warrior demographics, including age, income, job title, number of trips and more
  • Travel products purchased
  • Trip planning and booking methods
  • Policy compliance
  • Loyalty membership and status
  • Influence of mobile and social media

The battle for the road warrior’s business and loyalty is not easily won. But once gained, the super traveler’s loyalty can deliver exceptional rewards to travel brands that make the grade. Purchase Inside the Mind of the Modern Road Warrior for a deeper understanding of this vital segment of the traveler population.

 

  1. Methods
  2. The Modern Road Warrior
    • Who Are They?
  3. How They Roll
    • Leisure Extensions
    • What They Purchase
  4. How They Choose & Book
    • Who Does It?
    • Policy
    • Loyalty
    • Booking Method
    • Frustrations
  5. It’s Mobile First
    • Actually, It’s Apps First
  6. Don’t Be Shy
    • Because They Won’t Be
      (on Social Media)

 

US $695 
CA $888 • £525 • €589
FREE for Global Subscribers
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